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Do you really want to delete project mapology guides?
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When I was a kid, I drew a lot – for pleasure. Now I'm a bit more grown up and still make marks, only nowadays people sometimes pay me to do this. It's still a pleasure, because I only work with people who care as much about what they are doing as I care about what I do. These people are my clients, staff, partners and suppliers, who have all become friends since I set up Abrahams in 1996. ------ I'm surprised how designers seem to use all their creativity for their clients' work, and forget to use it on themselves and their businesses. For me there's no division – all activities overlap; commercial projects, consultancy, Designer Breakfasts, At Abrahams, artist books. I call this designer as entrepreneur. ------ Specialties: Strategy / communications / logos and graphics / real and virtual world applications / public speaking / workshops / talks / business mentoring
Are we graphic designers, brand strategists, business consultants, commercial artists, or just a bunch of people trying to make a difference? What we do is approach every project with an open mind, trying to find a methodology that's appropriate to the challenge. We question whether there can there ever be one size that fits all. When we take on any task, we take ownership of it. In a conversation recently we came across the term 'curation', which means to interpret and to care, and we think this is exactly what we do.
Clients included: Whitbread Marriott Hotels Shell Papastratos
Artist books since 2000 purchased by the Tate, V&A and other institutions