Projects
- McDonald's Channel UsMcDonald's needed to reach 16-24 year olds who had fallen out of love with the brand. Enter: Channel Us - a youth platform, launched on YouTube that featured a weekly show running over 15 weeks where popular influencer Olly White helped aspiring teens deliver something extraordinary in just 72 hours.
Projects credited in
- Just Another DayIn order to capture the bleak reality of loneliness amongst older people at Christmas, Drum, in partnership with production studio Independent, created a poignant film called ‘Just Another Day’. Following an older man’s unchanging, daily routine without human contact across the four seasons, the film provides a unique insight into the monotony of loneliness in later life. Currently in the UK, more than 1.2 million older people in England are chronically lonely, and 1.4 million admit that Christmas day passes them by just like any other. The ad portrays a very different kind of Christmas for those who don’t have any family or friends to celebrate the festive season with. The campaign exceeded all expectation and resulted in an 82% increase in volunteers, in comparison to 2016, along with a 52% increase in regular donations, with Age UK achieving their highest ever donations and volunteers on one single day. Awareness of Age UK hit an all-time high, with a staggering 254% increase in social mentions, whilst also trending at No.1 on Twitter on release. Finally, our campaign transferred into popular culture with the likes of Russell Howard, Sky News, Good Morning Britain and Channel 4 covering it as part of their television editorial, without beinf approached by Age UK.5
- Bring Back the Bees It turns out bees do more than most people realise— for such small, short-lived creatures, they do a lot of heavy lifting to keep life on Earth in balance. They make 1/3 of our nutritious fruits and vegetables possible, and they function as a buzzing alarm system for our planet’s ecosystem. Basically, bees are magical fuzzy little flower-hopping life-bringers. And guess what? Bees are in trouble. And that’s why Burt’s Bees® asked Drum to help to #BringBackTheBees. Drum, with the help of FUS9
Work history
Design DirectorDrum
London, United KingdomFull Time
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Design ManagerMG OMD
- London, United KingdomFull Time
Skills
- Design Direction
- Art Direction
- Interface Design
- Illustration
- Adobe Photoshop
- Abobe Illustrator
- Social Media
- Branding Identity
- Advertisement Branding
- Layout Design
Education
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Bachelor of Creative Industries - Communication Design & AdvertisingQueenslands University of Technology
Brisbane, Australia