Self-motivated Digital Marketing Executive, comfortable at managing multi-channel campaigns from inception to completion, both independently and as part of a team. Confident at producing a wide range of marketing material, including online advertisements, marketing strategies and analytical performance reports.Locked Pro Plan feature
• Manage acquisition and retention activity across a wide range of digital marketing channels, including paid search, affiliates and display advertising. • Work closely with internal and external teams to ensure all propositions are launched both efficiently and compliantly. • Plan activity and optimise budget across a number of product areas in order to meet weekly, monthly and annual targets. • Create in-depth analytical reports to be shared with key-stakeholders at all levels throughout the business.
Digital Marketing Assistant Sept’ 2013 – May 2015 • Paid search account management for a number of clients, including budget planning, ad copy creation and strategy development. • Produced monthly performance reports for clients, using a range of analytical tools. • Managed both organic and paid social media performance, in close collaboration with clients. This involved creating engaging content plans, to help grow the online presence of each client and improve sales potential through the channel. • Also responsible for the upkeep of the company blog and social media channels, working alongside all employees at MediaCo to ensure the blog was updated with regular content.
• Internship during my final semester at university. • Successfully launched Cruse Bereavement Care Scotland on Facebook and Twitter, establishing a base audience on which to build upon. • Created a detailed social media strategy and e-learning course to be used by employees and volunteers at Cruse Scotland. • Met regularly with the Executive Director and the Board of Trustees to deliver progress reports, including presenting the final strategy at the charity’s AGM.
Over my four years at Stirling I completed modules in Market Research, Database & Direct Marketing, International Marketing and Marketing Communications, to name a few. In my final year I was part of a small team who successfully delivered a robust marketing strategy for the Centre for Reproductive Health at Edinburgh Royal Infirmary. I also constructed a qualitative research dissertation on the use of digital marketing in the Scottish tourism and hotel industries.