Michael Cerasi

Trade Marketing Executive

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  • LocationUnited Kingdom

About me

 

Having worked six years in the luxury sector for companies in the fashion, jewellery and art industries I am currently looking for a new role that will draw on my business acumen and creative flair. I was recently promoted within my role in B2B marketing and have over three years experience in a marketing capacity. My master’s degree at France’s leading business school and international study from a young age have given me confidence in five languages of which I am fluent in three.

Skills

 

  • Fashion
  • Events
  • Marketing PR
  • Art Direction
  • Design
  • Excel
  • Photoshop
  • Powerpoint
  • Word
  • Languages
  • Business Administration
  • Creative Art Direction
  • Fashion Show Production

Work history

2016

London Fashion Week Volunteer

British Fashion Council

Feb 2010 - Feb 2016

2015

Trade Marketing Executive

Mcarthurglen

Mar 2013 - Nov 2015
  • McArthurGlen is Europe's leading owner, developer and manager of Designer Outlets with 21 centres across 9 countries. I was responsible for creating and producing marketing collaterals and sales tools to publicise existing and new projects to brand partners, financial partners and other stakeholders. I was also responsible for working with influencers within the fashion community to position McArthurGlen as the outlet partner of choice and developing new brand partnerships to add to the portfolio. ? Support in the management of £0.75 million annual marketing budget. ? Development and implementation of B2B marketing programs for the Leasing and DEVCO teams with the goal of generating new business partnerships, raising our fashion credentials and cultivating brand & outlet industry awareness. ? Devised a communication strategy alongside my Manager for McArthurGlen’s portfolio of 900 sought-after brands and potential new brand partners to generate interest among industry players and establish McArthurGlen as a thought leader. ? Responsible for all McArthurGlen B2B print and digital collateral. Introduced innovative interactive digital brochures accessible by iPad and online. Updated monthly newsletter increasing dwell time by over 50% and click-through rate by 20%. ? Influence other internal marketing teams to improve McArthurGlen brand perception within the fashion industry by 1) leveraging McArthurGlen’s presence in key trade shows like MAPIC in Cannes and ICSC in Las Vegas; 2) working with insight team to better understand consumer perception, 3) Developing an integrated communications strategy between B2C and B2B to raise awareness of in-centre activities and campaigns among brand partners. ? Responsible for Internal Communications - presented strategy to both the Deputy Chairman and the CEO. Designed and deployed a new internal magazine from concept to completion - magazine shared company-wide.

2013

Business Development Coordinator Francophone Markets

Stubbs&co

Jan 2013 - Apr 2013

2012

Assistant Project Manager

Barocco Events

Aug 2012 - Dec 2012

2012

Company Consultant Project

Pernod Ricard

Mar 2012 - Jun 2012

2011

Company Consultancy Project Lead Consultant

Mcarthurglen

Aug 2011 - Dec 2011

2011

International Account Manager

The Global Party

Apr 2011 - Aug 2011

2011

Events Coordinator

Vauxhall Fashion Scout

Feb 2011 - Feb 2011

2010

Events & Press Office Assistant

Gucci

Sep 2010 - Nov 2010

2010

Production Assistant for London Fashion Week & Weekend

Bacchus Studio

Aug 2010 - Sep 2010

2010

Sales, Marketing and Visual Merchandising Departments

Diane von Furstenberg

May 2010 - Sep 2010

2009

Operations Assistant

Christie's

Aug 2008 - Feb 2009

Education

2012

Master’s in European Business

ESCP Europe

Aug 2011 - Dec 2012

    2010

    Modern Languages with Business

    University of Nottingham

    Aug 2006 - Jul 2010

      Awards

      2016

      Beginners' Photoshop, Indesign and Illustrator Course