Michael Costanzo

Director

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  • LocationLondon, United Kingdom

Projects

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About me

 

I’m an experienced digital marketing strategist and creative genius with a passion for creating engaging human experiences and communications strategies.

Skills

 

  • Advertising
  • Marketing PR
  • Branding
  • Account Management
  • Client Services
  • Design
  • Marketing Strategy
  • Problem Solving
  • Web Design
  • Creative Direction
  • Communications
  • SEO DFP Google Analytics
  • Ideas Development
  • PPC Display Advertising
  • Social Content Strategy

Work history

Currently

Director

Smallwebs

Jan 2011
  • In 2011, I started my own Digital Marketing and Web & Graphic Design agency in which I specialized in website development, graphic design and marketing campaigns for small businesses/start-ups. My role as creative director included market & competitor research and analysis, campaign/project management from planning through to implementation and analysis, SEO planning and development, PPC & paid social advertising, UX design, static web, CMS & e-commerce implementation/customisation, copy-writing & proofreading, time management skills, client communication and customer relations management, as well as building and maintaining self-branding, marketing, account management and more. I helped many clients grow their businesses and improve their brand image and customer engagement, and increase brand and product/service awareness with a high level of repeat business. Key Achievements: - Campaign planning for start-ups and small businesses resulting in growth of website traffic, improved search results and increased revenue generated by increased CTR - Focused on influential strategic marketing and business problem solving direction rather than visual design - Created viral social campaign/competition which generated in excess of 400% new Facebook page subscribers, 2,500+ Facebook shares, and 90,000+ reach - Implemented email marketing campaigns resulting in more than 30% CTR using CRM data and targeting - Established many ongoing relationships with clientele - Researching new communications trends and methods

2015

Customer Service Representative

Coles Liquor

Nov 2013 - Jan 2015
  • My primary roles included providing high levels of customer service, comprehensive knowledge of products and services, assisting with store & product displays and strategies, communicating with line managers, efficient service of high-volume traffic, and general in-store duties. I assisted management with implementing B2B marketing which increased weekly sales by up to 30% through additional corporate sales, increased industry knowledge, maintaining corporate customer relations and meeting consumer demand.

2013

Venue Management, Marketing and Events Manager

ALH Group

Feb 2011 - Nov 2013
  • My primary roles included the management of a high-volume entertainment venue, HR and staff rostering, problem solving and rapid decision-making, negotiations with staff and customers, social media marketing, event planning and hosting, communicating with line management, following company policies and procedures, cash management and accounting, customer relations and service. During my role as marketing manager, I increased social media following and engagement by more than 133% in 6 months and also developed multiple operational streamlining procedures and customer satisfaction tools for the company.

2013

Digital Marketing Intern

TBD Communication

May 2013 - Aug 2013
  • My role as an intern at an award-winning marketing and creative design agency involved assisting marketing specialists and graphic designers with the planning, implementation and analysis of various marketing campaigns using a variety of communications mediums. My roles included contributing to the creation of copy, lead generation, strategy and concepts, targeting, reporting, data analysis and more with high-profile Australian clients such as Ergon Energy, Suncorp Banking Group, Great Barrier Reef Marine Park Authority, Townsville City Council and Queensland Country Credit Union. Key Achievements: - Collaboration projects with highly experienced marketing professionals - Assisted in the development of projects and campaign implementation with high profile clientele accounts - Contribution to published media and display communications

2011

Duty Manager & Retail Manager

NLG Hotel Group

Jan 2009 - Feb 2011
  • My primary roles included providing high levels of customer service, comprehensive knowledge of products and services, assisting with store & product displays and strategies, communicating with line managers, efficient service of high-volume traffic, and general in-store duties. I assisted management with implementing B2B marketing which increased weekly sales by up to 30% through additional corporate sales, increased industry knowledge, maintaining corporate customer relations and meeting consumer demand.

Education

2014

Marketing Communication Design (double Major

James Cook University

May 2011 - Jun 2014
  • Bachelor of Business (Marketing & Communication Design)