An award winning graphic designer and art director based in London. Specialising in identity and brand development, Mikey designs user-centric, creative solutions across both print and digital.Locked Pro Plan feature
Mikey has lead the design and roll-out of a number of full-scale brand identity projects in this position. He manages a team of three, overseeing the day-to-day work of his team, whilst getting hands on with projects ranging in size, from advertisements to event fulfilment projects.
Whilst working for the creative design department of multidisciplinary engineering company Atkins, Mikey played a key role within the business, He lead projects varying in discipline, delivering creative solutions across print and digital. His ability to forge and maintain exceptional relationships with clients, whilst pursuing new business through creative pitching, saw him move from junior to mid-weight and gain the invaluable industry experience and portfolio that started his career.
Hyperion companies RKH Specialty and Howden needed a stand-out design for their annual Marine P&I (Protection & Indemnity) reports. Industrial inspiration was taken from the design of shipping containers, reflecting the sector-specialist, straight-talking and practical advice provided to RKH and Howden's international client base. Embossing and a variety of print finishes and paper stocks, provide a very relevant, yet highly-differentiated high-end feel. The bright-coloured, industrial aesthetic was the main source of inspiration for the cover of the report. Mikey utilised a bespoke block to emboss a corrugated iron effect, resembling the side of a container. In addition, the use of relevant brand colours on the reports’ covers helps them stand out for the competition, echoing their clients, who use containers in corporate colours to make them more easily identifiable in huge ports around the world. Another design challenge was turning vast amounts of numbers into informative and engaging data. To achieve this, Mikey created a variety of cargo-themed infographics and illustrations that reinforced the overall maritime visual style, whilst highlighting the most relevant numbers that tell the story of risk and insurance in the marine industry. Feedback was that the report's engaging look and feel meant that it was picked up by a far wider audience than those interested in the specialist world of P&I, promoting the wider specialist insurance capabilities of the parent brands. https://www.indigoawards.com/winners/148