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Hi, I'm Mike. I'm a social media creative with four years of extensive and wide-ranging agency experience, from creative start-up to global players. I love using creativity to inspire and excite audiences, whether that’s devising clever content campaigns for high-profile brands or producing comedy for national broadcasters. See some select projects that reflect different areas of my experience on my portfolio: http://michael-ivens.squarespace.com I've managed social media accounts, led creative pitches for a wide variety of client briefs and have created content from basic social content like GIFs right up to vide shoots with high-profile talent. On my personal portfolio you'll see some select projects I've led that reflect different corners of my skill set: www.michael-ivens.squarespace.comLocked Pro Plan feature
• Respond to social media briefs for current clients and new business with content and campaign creative • Creative-directing concepts through to completion • Clients include Vauxhall, Aldi, Electrolux, HSBC, Nespresso and Pernod Ricard • Work has included creative strategy, content ideation, Periscope and Facebook live broadcasts, scriptwriting and regular video shoots with talent
The purpose of this role is to generate and develop ideas in response to new and existing client briefs, and the company’s own IP goals. Ideas should be strategically sound, and work in accordance with the company’s Brave and Brilliant vision. Telegraph Hill creative should be good enough to regularly win new business for the agency and enhance our reputation for creative excellence.
Day-to-day client contact and responsible for ensuring all projects are delivered on time, to the highest quality and aligned with the brief, KPIs and client. Also responsible for reporting at the end of each project and working with all internal teams to deliver the best possible work. Creative Responsibilities: • Work with Account Director and creative team to develop bespoke campaigns for clients using video, images and copywriting. • Liaise with Insights Team to ensure that social data tracking / analysis are used to inform and improve creative work. • Ensure that all creative is delivered with right mix of brave and brilliant. Project and Client Management: • Create plans and schedules for campaign activity and share with client and in house teams. • Work with Telegraph Hill department managers to ensure in house creative teams are aligned to the client and project objectives • Create and manage budgets on a weekly and/or monthly basis. • Ensure the team’s time is correctly tracked and aligned to the budget. • Work with Account Director and Head of Delivery to ensure projects are properly scoped and delivered to budget. • Ensure creative and strategy are aligned to hit the project’s KPI’s. Client Management: • Act as the main contact for the client on a day-to-day basis. • Report the projects results and successes on a weekly and monthly basis
This experimental new degree taught a combination of transferrable skills in online business and content marketing, for which I received a 1st.