Michael Kaplan

Michael Kaplan

Creative Director, Art Director, Writer, Brand DeveloperLondon, United Kingdom
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Michael Kaplan

Michael Kaplan

Creative Director, Art Director, Writer, Brand DeveloperLondon, United Kingdom
About me
All the work shown has been done with the writer Tim Charlesworth. I have enjoyed working with him for over 25 years. The thing I like most about looking for ideas is - you can always find a better one. That's also what makes it tough.
Projects
  • Famous for 30 Secs
    Famous for 30 SecsThe commercial we made in this campaign is the one everyone remembers. It was the second in a series so popular that the Big Idea is still working for Walkers today - over 20 years later.
  • App Brand Invention
    App Brand InventionA tech start-up getting ready to take on the greeting cards sector. Who will get your card made? CardMaid.
  • Great client. Great agency.
    Great client. Great agency. We all find strength in something. Another commercial in the series for the small and tough Volkswagen Polo.
  • Brand Invention
    Brand InventionTeaAndBingo.Com The bingo sector is a very full house, so inventing a distinctive brand was a challenge. The founders cashed out within a year.
  • YouTube Cult
    YouTube CultWe created a new name and identity for an evolving direct-response business. The campaign caused a storm on YouTube. The business founders were able to exit within a year.
  • £43 Million Sales Boost
    £43 Million Sales BoostArla. Cravendale Milk. This re-launch took sales from £200,000 to £43m in just one year. Suddenly fresh milk wasn't just a commodity.
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Projects credited in
  • Cravendale multi-media re-launch campaign
    Cravendale multi-media re-launch campaign
Work history
    Partner
    London, United KingdomFull Time
    Full time, professional freelance creative team. Working with agencies and directly with brand owners.
    Founder
     - London, United KingdomFull Time
    This disruptive legal services business spawned a whole industry and became one of the most recognised brands in the UK private rental sector.
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Skills
  • Creative Art Direction
  • Art and Creative Direction
  • Advertising Creative
  • Brand
  • Enterpreneurship
  • Analytical Thinking
  • Innovative Thinking
  • Creative Thinking
  • Creative Team
  • Leading Teams
Awards
    Awards every year from 1992 to 2008
    .