Work history
Senior Marketing OfficerBritish Council
- London, United KingdomFull Time
- Collaborating with Times Higher Education and the in-house design team to produce high-quality media banners, as part of the Going Global tertiary education conference.
- Writing social media headlines and quality-assuring/SEO-checking all web conference session content before ‘go live’.
- Managing e-newsletter campaigns for a high-profile, international tertiary education conference to support campaign objectives i.e. to increase the number of paid-for conference registrations.
Content and Campaigns OfficerBritish Council
- London, United KingdomFull Time
- Working with education and society programme managers to edit copy for
monthly e-newsletters and downloadable classroom resources, targeting teachers and educational ambassadors.
- Writing and updating SEO-rich copy for landing pages to increase visibility through organic search, using a Drupal CMS.
- Copy-editing and proofing downloadable classroom resources, aimed at primary and secondary students.
- Working with different departments to produce informative and engaging case studies, showcasing the British Council’s engaging work within science and schools.
- Writing paid and organic social copy for various higher education and school’s campaigns.
- Writing blog posts for publication with the British Council’s ‘Voices’ online magazine, to increase English Language Assistant applications.
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Skills
- Writing
- Copywriting Skills
Education
T
T
BAThe University of Essex
- Southend-on-Sea, United Kingdom
BA (Hons) Business and Marketing – 2:1
Modules included managing people, marketing communications, organisational behaviour and the business environment.