Projects credited in
- Cancer Research UKCollective Force CRUK is the largest charity of its kind, with 40,000 volunteers and 7000 staff. The brand lacked warmth, and few people could see their own effect on science and human lives. CRUK needed an identity to rally the UK’s support and let them progress faster. We united CRUK’s scientific and public face, by creating the Collective Force which informs the visual identity: dots rally together to form the “C” logo, photography includes patients, fundraisers and scientists, and the illust
- British AirwaysInspiring Knowledge The task was to create a visual identity and communication platform to help deliver a shift in employee attitudes. An ongoing programme of activity to renew employees pride and passion for the brand. Based on the idea of ‘Inspiring Knowledge’ the system is bold and intelligent, highlights the performance of the business by using quantifiable truth and facts, but are presented in an impactful, thought-provoking and inspiring way.