Projects
- Gousto x PizzaExpressCelebrate the beautiful game and become a champion in the kitchen with tips and tricks to help you smash your pizza goals. To celebrate the World Cup, we partnered with PizzaExpress in the tastiest foodie collaboration of 2022. Tapping into the excitement of football’s greatest event, we created a limited edition PizzaExpress range for hungry football fans to enjoy while watching the match. The campaign featured punchy footie-inspired messaging, co-branded visuals good enough to eat, and top-o
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Projects credited in
- Gousto: Dinner with the DonPositioning Gousto as an exciting and affordable dinnertime solution compared to the supermarket, our kingpin of value, Don Goustuccio breaks the fourth wall to make an offer that can’t be refused. A sequence of cinematic cooking shots in an Italian-style kitchen follow as the Don describes his offer: Spicy Sausage & Tomato Spaghetti for just £2.99 and all for the same price as a packet of parmesan at the supermarket.
- Gousto's new box sizesAfter 10 years of only offering two box sizes (for 2 people and 4 people), Gousto is launching three new sizes - for 1,3, and 5 people. We will be focusing the launch on highlighting Gousto’s flexibility, convenience, choice and inclusivity to resurrect, retain and increase uptake of the new box sizes. This isn’t just about bringing in new customers with different household sizes, we need to make sure the launch engages existing customers to make them aware of these new box sizes (and upsell
Work history
Midweight CopywriterGousto
London, United Kingdom
CopywriterPepsiCo
London, United KingdomFull Time
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Education
U
U
BA with Hons in English Literature and ItalianUniversity of Warwick
United Kingdom