A strong creative lead with senior management and art direction experience across digital content production, graphic design, photography, moving image, marketing, partnerships and events. An international publishing background with a robust understanding and overview of the luxury markets, fashion and retail. Always commercially aware and determined to surpass expectations. Acknowledged as one of Drapers illustrious ‘30 under 30’ industry figures to watch in 2016. “Michael is a great trend-tracker, super-smart and a wonderful ambassador for Liberty the brand. I have every confidence he will be one of the industry’s major influencers. He has all the ingredients for success: brains, talent and an ability to work across categories and with different personalities.” Ed Burstell, Managing Director, Liberty
Acts as an overall brand custodian for Virgin Atlantic, owning the evolution of visual identity and tone of voice across all channels. Responsible for establishing the global creative vision, identifying and capitalizing on design trends to continually enrich the brand and differentiate from other airlines. Acts as the Executive Creative Director for the in-house creative agency, leading a talented team of artworkers, print and digital designers, content producers and copywriters.
As Global Deputy Head of Creative leads the team responsible for design elements related to sales tools, retailer merchandising, industry events, website, social media, photo-shoots, ad-campaigns, copywriting, company branding and packaging - print and digital collateral. As a Brand Guardian, also maintains continuity and experience across all projects and platforms.
The Liberty Graphic Design Department acts as a busy creative agency within the marketing department that services the entire business, the three own-developed international wholesale brands, as well as many external b2b clients, providing 360°, commercial, innovative solutions. The agency oversees all brand creative, draws on a diverse range of resources, supports multiple channels and delivers substantial revenue for the business.
Simultaneously handled the in-house magazine production for the highly regarded global media and news platform; Vice Magazine, after both popular culture media giants united under one roof. Worked closely with each department (Design, Editorial, Advertising and Accounts), establishing and maintaining efficient organisational and communication processes.
Art Directed and designed issue 2 and 3 of this international fashion and lifestyle magazine.
For over two years handled the in-house magazine production and the project management of external creative and commercial collaborations / events / exhibitions for well-respected British fashion magazine, i-D. Worked directly with the Editor-in-Chief and closely with each department (Art, Editorial, Digital, Advertising and Accounts), managing various projects, media platforms and deadlines simultaneously.