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I'm a Dublin-based creative looking to move to Amsterdam. As a child, I wanted to be an artist. As a teenager, I wanted to be a filmmaker. In the first half of my twenties, I wanted to direct commercials and music videos. During those years, I also considered being a graphic designer, an illustrator, a fashion photographer, an editorial art director and a candlestick maker. When I turned 24, I did a masters in Textual and Visual Studies in order to help me decide what to be. Here, I did a lot of research on the semiotics of advertising and soon realised I could combine my range of interests by becoming a creative, and I wouldn't have to spend years focusing on one craft. So, I went and became one. Since 2013, I've worked as a copywriter at Publicis Dublin (internship-where I initially started as an art director), Bloom Advertising and In The Company of Huskies, working on both ATL and BTL jobs for clients like Cadbury, DoneDeal, FBD Insurance, Failte Ireland, Fyffes, HMV, Permanent TSB, SMA, Saorview, TG4, Tullamore Dew, Ulster Bank and Visa. When I'm not being paid to be creative, I'm usually trying to do it for free. Currently, I spend my free time making spec ads, writing short films and music video treatments, co-writing 2 sitcoms, making posters and photoshopping things I think are funny, playing drums, writing a children's picture book and editing dumb videos for YouTube, Feel free to contact me about anything. Preferably job opportunities or funny stuff you've seen on the internet or in the real world.
I applied the knowledge I gained in semiotics to the analysis of sign systems in contemporary society. My thesis was titled 'Modern Advertising as Totemism' and focused on the correlations between the anthropological findings of Levi-Strauss' studies of primitive society to those found in contemporary consumer culture.
Practical film and video course.
In December 2015, In the Company of Huskies created a new website that tells Dubliners the very best times to do their Christmas shopping. The website, isdublinbusy.com works by pulling in live data from a range of different sources and displaying it in a way shoppers will understand and find useful. The website interprets and relays a variety of information ranging from Dublin Bike availability and car park spaces, to public transport tweets and M50 journey times so that people can efficiently plan their shopping trips. The aim of the project was to highlight the effectiveness of data-driven marketing campaigns and to promote our data and technical services, but mostly it was created to deliver a practical utility for the people of Dublin in a fun and novel way. We identified multiple data sources, both historic and real-time, which could potentially help shoppers. The amazing thing is that all these data sources are available as Open Data. These datasets were provided by Dublin City Council, Dublin City B http://isdublinbusy.com/