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Michaela Kratinova

Digital Marketing Executive - internship

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  • LevelJunior
  • LocationAmsterdam, Netherlands
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketer - Content, Copywriting & Journalism - Content Scheduler

About me

• digital native • creative individual • curious professional • passionate millennial • storyteller • ABOUT MY EAGER TO LEARN During variety of experiences and self-determination I have developed the effective negotiation and communication skills.Currently I am doing my internship in the global digital team for luxury portfolio of Reserve brands within Diageo. Previously I worked in the global digital team (Y-3, Porsche Design Sport by adidas, adidas neo) at adidas group in Amsterdam. I have always aimed to gain a lot of experiences during my internships in the PR agency and online company and also did full time job as a social media strategist. Hence I believe more experiences you have, you can look at things from different angles. ABOUT MY CURIOSITY My master degree is in the field of Media and Communication with orientation for Marketing and PR. I have absolved courses that were focused on Social Media, PR and Fashion Marketing. During my studies I used to lived in UK, Dubai, Prague and Dusseldorf. I got to know amazing people, learned new skills, gained priceless experience and had lots of fun! ABOUT MY PASSION My work passion: online marketing, digital technologies, digital marketing, fashion marketing, social media, PR. My other passions: yoga, ballet, electronic music, surf, art, books, traveling. On my bucket list: gain more work experience, pursue great carrier, look for volunteering opportunities, learn German and Dutch fluently, travel a lot, practice yoga more :)


  • Advertising
  • Digital Media
  • Marketing PR
  • Copywriting
  • Editing
  • Digital
  • Blogs
  • Account Management
  • Internet Marketing
  • Project Management
  • SEO
  • Social Media Marketing
  • Web Content
  • Communications
  • Creative Thinking
  • Content and Media Writing

Work history


Digital Marketing Executive Internship


Feb 2016
  • Building the legend of our fascinating drinks portfolio by telling the story in the digital world.


Digital Marketing Executive Internship

Adidas Group

Jun 2015 - Jan 2016
  • - adidas neo - Porsche Design Sport by adidas - Y-3 - Participation in planning and activation of adidas neo #myneoshoot digital campaign - Coordinating the mobile application testing within the community - Assist with assets preparation and updated of adidas websites, eComm and other online environments; content management - Support in Influencers Program: Daily monitoring of potential influencers, support in influencers activation concepts and logistics - Support in Social Media Planning, scheduling and maintenance of social platforms - Support on creating analytic reports for specific campaigns/events - Assist the Digital Marketing team on all day to day tasks - Do market research on the target group, monitor blogs, other websites, etc. - Preparing weekly Analytics Reports, overview of social media platforms - Project management or smaller own projects


PR & Online Marketing Executive Internship


Jan 2015 - Jun 2015
  • - PR responsible person in the Country Development department at the online travel company - Integral part in driving brand awareness and goodwill for trivago across Czech Republic by writing press material and releasing it through various media channels (TV, radio, magazines etc.) - Helping build close, productive relationships with journalists - Analyzing monthly clippings to determine what type of releases are published most and conducting research on the Czech market to identify publicity opportunities - Identify areas for on-site improvements in site structure, internal linking, and content, creating competitors analysis


Social Media Strategist & Marketing Assistant

Mosaic House

Mar 2014 - Jan 2015
  • - Content creation (blogs, creative marketing strategies and copywriting) and overall social media management across various platforms at MOSAIC HOUSE and La Loca MUSIC BAR & LOUNGE. - Online Marketing such as direct mailing, display advertising, SEM, SEO - Additional marketing work as well as other creative media work (radio ads, magazine advertising, etc.) - Supporting the Marketing manager with budget planning - Researching, writing and distributing press releases to targeted media; communicating with press - Relationship building and networking with colleagues, clients and the media; writing a company blog



Marketing and PR

Jan Amos Komensky Prague

Aug 2014 - Apr 2016
  • Media and communication