Michaela Kratinova

Michaela Kratinova

Digital Marketing Executive - internshipAmsterdam, Netherlands
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Michaela Kratinova

Michaela Kratinova

Digital Marketing Executive - internshipAmsterdam, Netherlands
About me
• digital native • creative individual • curious professional • passionate millennial • storyteller • ABOUT MY EAGER TO LEARN During variety of experiences and self-determination I have developed the effective negotiation and communication skills.Currently I am doing my internship in the global digital team for luxury portfolio of Reserve brands within Diageo. Previously I worked in the global digital team (Y-3, Porsche Design Sport by adidas, adidas neo) at adidas group in Amsterdam. I have always aimed to gain a lot of experiences during my internships in the PR agency and online company and also did full time job as a social media strategist. Hence I believe more experiences you have, you can look at things from different angles. ABOUT MY CURIOSITY My master degree is in the field of Media and Communication with orientation for Marketing and PR. I have absolved courses that were focused on Social Media, PR and Fashion Marketing. During my studies I used to lived in UK, Dubai, Prague and Dusseldorf. I got to know amazing people, learned new skills, gained priceless experience and had lots of fun! ABOUT MY PASSION My work passion: online marketing, digital technologies, digital marketing, fashion marketing, social media, PR. My other passions: yoga, ballet, electronic music, surf, art, books, traveling. On my bucket list: gain more work experience, pursue great carrier, look for volunteering opportunities, learn German and Dutch fluently, travel a lot, practice yoga more :)
Work history
    Digital Marketing Executive Internship
    Building the legend of our fascinating drinks portfolio by telling the story in the digital world.
    Adidas Group logo
    Adidas Group logo
    Digital Marketing Executive InternshipAdidas Group
     - 
    - adidas neo - Porsche Design Sport by adidas - Y-3 - Participation in planning and activation of adidas neo #myneoshoot digital campaign - Coordinating the mobile application testing within the community - Assist with assets preparation and updated of adidas websites, eComm and other online environments; content management - Support in Influencers Program: Daily monitoring of potential influencers, support in influencers activation concepts and logistics - Support in Social Media Planning, scheduling and maintenance of social platforms - Support on creating analytic reports for specific campaigns/events - Assist the Digital Marketing team on all day to day tasks - Do market research on the target group, monitor blogs, other websites, etc. - Preparing weekly Analytics Reports, overview of social media platforms - Project management or smaller own projects
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Skills
  • Advertising
  • Digital Media
  • Marketing PR
  • Copywriting
  • Editing
  • Digital
  • Blogs
  • Account Management
  • Internet Marketing
  • Project Management
  • SEO
  • Social Media Marketing
  • Web Content
  • Communications
  • Creative Thinking
  • Content and Media Writing
Education
    Marketing and PR
     - 
    Media and communication