Michele Joel
Available

Michele Joel

Head of MarketingUnited States
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Dani Nicholls
Theo Gentilli
Scott Morrison
Michele Joel
Available

Michele Joel

Head of MarketingUnited States
About me
I am very comfortable as a remote worker, having years of success for a global communications company in New York City with global clients. I have 18 years of marketing strategy success to create and grow campaigns while exploring opportunities to bring in new business. I have a strong track record of acquiring new leads in a cost-effective way while maintaining a great ROI. I am reliable, organized, and creative.
Work history
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    Freelancer Online Marketing Strategy & ImplementationGoldBug Group
    New York, United StatesFreelance
    Focusing on global marketing strategies for B2B & B2C companies Generating new business leads through digital campaigns, landing pages, affiliates, email marketing automation, pay per click, social media, and promotional programs Creating and implementing online media buying through keyword and content, link building and growing search engine exposure (Google Analytics, Google Tag Manager, Google Ads) Developing relationship-focused engagement campaigns to attract leads and partnerships Managing budgets and growth opportunities that meet ROI goals Producing international events including strategy, coordination and implementation Writing copy and design for infographics, ebooks, blog posts, email and social media content Overseeing internal and external content writers with editorial calendar topics and deadlines Client Sectors - Government, Technology, and Travel: NASA; Space government agency, Osirius-Rex Asteroid Sample Return Mission UNITED NATIONS; Soroptimist Organization, Young Global Leadership Foundation, HQ ICMPD; International Centre for Migration Policy Development, EU and JEMPAS HIGHSOFT & HIGHCHARTS; Data visualization software PROTO.IO; Design workflow software MST SOLUTIONS; Salesforce business analyst consultancy AUDIOEYE; Online audible compliance platform software TLC - THE DISCOVERY CHANNEL; Television station focus on Travel CRUISEINSIDER; Global travel agency LIFEX BERLIN; Start-up Co-living residency CANYON RANCH; Luxury resort
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    Lecturer for Social Media Capstone - Masters in Social MediaUniversity of Florida
     - Gainesville, United StatesFreelance
    The aim of the Capstone course was to prepare students to master the elements of a social media campaign using principles and strategies of public relations, advertising, and branding by planning a strategy and implementing content on a weekly basis The course was designed from a professional perspective and made use of extensive real-life situations and examples The course was conducted entirely online. This format mirrors how professional, global public relations, branding, and advertising teams increasingly are assembled across geographies and time zones, countries and cultures, working together using digital and online technologies
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Skills
  • Marketing
  • Marketing Strategy
  • Strategy
  • Media Relations
  • Communications Strategy
  • B2B Communications
  • Marketing Automation
  • Advertising Content
  • Google Adwords
  • Competitive Analysis
Education
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    MBAUniversity of Tampa
     - Tampa, United States
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    Bachelors of Science (International Studies)University of Florida
     - Gainesville, United States
    BS Advertising and International Marketing Communications, minor in Business