About me
Marketing graduate and Master’s student poised to harness an impressive mix of academic achievements and marketing placements to secure challenging entry level opportunities in marketing management and design. Gained qualities needed to create compelling propositions and campaigns, formulate on/offline sales and marketing strategies across Above, Through and Below The Line (ATL, TTL and BTL) media channels during recent studies. Strong cultural awareness and multilingual skills (English / Portuguese / Spanish) gained via a unique mix of international experience and love of travel – engaging with people from diverse social and cultural backgrounds. Committed towards personal and professional development; completed courses in Design Thinking, Fashion Marketing, Enneagram, Global Branding and Management of Globalisation.
Work history
Marketing AssistantZEKARYAS SOLOMON LTD
London, United KingdomInternship
• Planned and executed online marketing strategies for this fashion brand.
• Developed and implemented a brand identity, to better communicate with the costumers.
• Managed and created social media's accounts strategy, increasing visibility and sales.
• Negotiated and purchased different materials from providers and partners.
• Planned and structured a fashion show.
• Project manager role on coordination and execution of photo shoot.
• Improved blog interface, text structure and e-mail marketing.
Marketing Assistant
- São Paulo, BrazilFull Time
Planned and implemented marketing communication campaigns on behalf of this specialized lingerie and sleepwear store chain; defined product marketing strategies and structure and embedded visual identity.
• Produced copy for all marketing collateral, including weekly promotions and seasonal campaigns.
• Sourced advertising opportunities and produced creative promotional materials.
• Attended specific marketing requests of each franchisee.
• Led detailed ongoing analysis of marketing campaigns to achieve targets.
• Collaborated with media vendors and publishers in promotional activities.
• Conducted market research and analysis to evaluate trends, brand awareness, and competitor strategies.
• Developed and implemented material for conventions and internal training.
• Coordinated production of images and videos distributed on major print/digital channels to reach target audience.
• Played key role organising and executing events and photo shoots.
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Skills
- Adobe Indesign/illustrator/photoshop
- Adobe Premier Pro
- Adobe After Effects
- Microsoft Word/excel/powerpoint/office
- Market Reseach
- Event Coordination
- Brand Developent
- Client Engagement
- Campaign Planning
- Interpersonal Communication
Education
Master Business Administration
Brazil
Improved knowledge encompassing the management of organisations, and the external environment in which they operate; gained an understanding of business support functions, including: HR, finance, operations and IT, underpinned by principles of marketing.
Bachelor Degree in Design and Advertising
- Brazil
Improved awareness of marketing strategy, financial and economic concepts, business decision making, advertising strategy and management, integrated marketing communications, innovation and change management, customer behaviour, organisation reflection and integration, brand development and corporate identity.