Michelle Calder

Sponsorship Director

  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsBusiness Development Director - Account Director - Media Salesperson
Connections

About me

A highly-experienced partnership professional, specialising in creative, consultative sales through both account management and new business development. I have a proven record of success in creating and delivering brand partnerships for B2B and B2C activations. A skilled negotiator, quick to establish client trust, as an analytical and original thinker I work in a collaborative style with clients and team members alike. I have international experience of maximising revenue with big ticket sales across multiple media channels, working with partners from a wide variety of industry sectors including finance, automotive, business, energy, fashion, retail and luxury. I’m now seeking a strategic, international Partnerships role with an ambitious brand and would welcome the opportunity to further discuss this opportunity at Vogue. Please find following a summary of key roles in my recent career.

Skills

  • Events
  • Commercial Partnerships
  • Contract Negotiation
  • Client Pitches
  • Pubic Speaking
  • Relationship Management
  • Product Launch
  • Brand Partnerships
  • Corporate Partnerships
  • Media Partnerships

Companies I’ve worked with

View all
  • C

    CISCO

    • C

      Centaur Media

      • W

        World Retail Congress

        • I

          Inspired Minds

          Work history

          2018

          Strategic Partnership Director

          Inspired Minds

          Aug 2017 - Jul 2018
          • London, United Kingdom
          • Freelance
          • Sponsorship sales on two artificial intelligence confex events. World Summit Ai (Amsterdam) rebooks with average 30% increase in spend from clients such as ING and Dentsu Aegis and new business for Intelligent Health Summit launch (Basel) engaging industry leaders Roche.  Generated revenue over £400,000 with 48% new business development.  Revived lead sponsor relationship to successfully restore trust with tailored upsell increasing spend by 65% for the repeat year.

          2017

          Partnership Director

          Decoded Fashion

          May 2014 - Jul 2017
          • London, United Kingdom
          • Full Time
          • Partnerships Director implementing a structured sales strategy, taking the business from £50,000 to £500,000 revenue.  Led sales on global fashion tech conference and awards series across London, New York, Austin (SXSW) and Milan with partners including W Magazine, Hearst, Barclaycard, Swarovski, Havas and Avery Dennison.  Conceived and delivered sponsored VIP dinner series held in Milan, New York and London hosted by Westfield, including white-label events such as the Westfield Instore Hackathon and Yoox Net-A-Porter private panel party.

          2012

          Sponsorship Manager

          World Retail Congress

          Jun 2012 - Dec 2012
          • London, United Kingdom
          • Freelance
          • Sponsorship Manager for two regional World Retail Congress confex events in London and Singapore. Secured 11 sponsors with 63% new business, consistently exceeding monthly targets and secured Mastercard as first time Co-Sponsor for Asia event.

          2012

          Olympics Sponsorship Programme Manager

          CISCO

          Sep 2011 - May 2012
          • London, United Kingdom
          • Freelance
          • Sales lead securing Cisco Partner buy-in to networking and hospitality sponsorships linked to the 2012 Olympic Games. Quickly navigated Cisco’s 30,000 global workforce and many hundreds of partners to deliver revenue from seven companies contributing $536,240. Identified and initiated Headline Sponsor participation from Schneider Electric translating to $810,000 partnership.

          2010

          Sponsorship Director

          Centaur Media

          Jan 2005 - Dec 2010
          • London, United Kingdom
          • Full Time
          • Sponsorship Director. Recruitment, training and management of five-people sales team working on a £800,000 portfolio of 75 events in conference and 1–2–1 summit formats across multiple market sectors.  Personally closed largest sponsorship deal on any event in Centaur to date.  Implemented rate-card pricing, raised average deal size, introduced new packages and key account strategy to achieve 60% rebook rate, restructured commission scheme and launched new revenue streams Clients included IBM, Siemens, Google, Yahoo, Oracle, Royal Bank of Scotland, LexisNexis, Accenture

          Education

          Currently

          BA(Hons) English and Media Studies

          University of Ulster, Coleraine

          Sep 1990
          • Ulster