A highly-experienced partnership professional, specialising in creative, consultative sales through both account management and new business development. I have a proven record of success in creating and delivering brand partnerships for B2B and B2C activations. A skilled negotiator, quick to establish client trust, as an analytical and original thinker I work in a collaborative style with clients and team members alike. I have international experience of maximising revenue with big ticket sales across multiple media channels, working with partners from a wide variety of industry sectors including finance, automotive, business, energy, fashion, retail and luxury. I’m now seeking a strategic, international Partnerships role with an ambitious brand and would welcome the opportunity to further discuss this opportunity at Vogue. Please find following a summary of key roles in my recent career.
Sponsorship sales on two artificial intelligence confex events. World Summit Ai (Amsterdam) rebooks with average 30% increase in spend from clients such as ING and Dentsu Aegis and new business for Intelligent Health Summit launch (Basel) engaging industry leaders Roche. Generated revenue over £400,000 with 48% new business development. Revived lead sponsor relationship to successfully restore trust with tailored upsell increasing spend by 65% for the repeat year.
Partnerships Director implementing a structured sales strategy, taking the business from £50,000 to £500,000 revenue. Led sales on global fashion tech conference and awards series across London, New York, Austin (SXSW) and Milan with partners including W Magazine, Hearst, Barclaycard, Swarovski, Havas and Avery Dennison. Conceived and delivered sponsored VIP dinner series held in Milan, New York and London hosted by Westfield, including white-label events such as the Westfield Instore Hackathon and Yoox Net-A-Porter private panel party.
Sponsorship Manager for two regional World Retail Congress confex events in London and Singapore. Secured 11 sponsors with 63% new business, consistently exceeding monthly targets and secured Mastercard as first time Co-Sponsor for Asia event.
Sales lead securing Cisco Partner buy-in to networking and hospitality sponsorships linked to the 2012 Olympic Games. Quickly navigated Cisco’s 30,000 global workforce and many hundreds of partners to deliver revenue from seven companies contributing $536,240. Identified and initiated Headline Sponsor participation from Schneider Electric translating to $810,000 partnership.
Sponsorship Director. Recruitment, training and management of five-people sales team working on a £800,000 portfolio of 75 events in conference and 1–2–1 summit formats across multiple market sectors. Personally closed largest sponsorship deal on any event in Centaur to date. Implemented rate-card pricing, raised average deal size, introduced new packages and key account strategy to achieve 60% rebook rate, restructured commission scheme and launched new revenue streams Clients included IBM, Siemens, Google, Yahoo, Oracle, Royal Bank of Scotland, LexisNexis, Accenture