About me
– Currently leading content strategy and innovation at Red Bull, the world's leading brand publisher.
– Digital Editor who has overseen national media websites. Produced most successful iWonder guide launched for BBC. Wrote most successful article for STV.
– Journalism MLitt, Philosophy MA (Hon), Award in Digital Strategy from CIM (currently studying).
– Written for The Times, The Herald. Videos have appeared on BBC and STV.
Work history
Digital Content ManagerRed Bull
Salzburg, AustriaFull Time
■ In charge of organising and executing the content strategy and publishing calendar of Red Bull, the world-leading publisher of brand content which has more than 50 million likes on Facebook.
■ Responsible for helping determine general strategy and aligning with internal teams around the globe, as well as advising on operational topics such as content production, priorities, information sharing, editorial and technical standards, etc.
■ Manages the day-to-day schedule and forward planning for content, co-ordinating editorial content and aiding the execution of associated social media.
■ Keeps control of the assigned budget ensuring proper monitoring and timely alerting on any deviation from assigned targets, as well as producing weekly and monthly analytic reports.
■ As at other organisations have led push into new areas of innovation, determining and defining editorial standards for virtual reality, 360° video, and immersive audience experiences.
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Digital EditorBarclaycard
- London, United KingdomFull Time
■ Brought onboard to plan and introduce an “always-on” Digital Newsroom strategy, changing the department structure and processes to produce and publish audience-focussed content.
■ Managed its main channels including for Facebook and Twitter, using insights and SEO to tailor content for an audience of several hundred thousand followers, with a consumer base of millions.
■ Suggested and led collaborations with the likes of external organisations such as Apple (for Apple Pay) and BuzzFeed, as well as internally to increase collaboration and in-house content.
■ Responsible to choosing and organising new content calendar, meeting structure, and created plans for planned reactive and genuinely dynamic content.
■ Employed my previous experience with multimedia content – including interactive, video, images and text – to introduce ingenious methods of content creation.
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Skills
- Editor
- Social
- Article Writing
- Content
- Digital Strategist
- Digital Management
- Editorial Management
- Video
- Photography