Michiel Verbeek

Marketing Communications Specialist

  • LocationMuiden, Netherlands



  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Promotions
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Powerpoint

Work history


Marketing Communications Specialist

Pioneer Europe

Aug 2009 - Mar 2015
  • Responsible for product groups Consumer Electronics and Pioneer DJ. Delivering the local (digital) marketing communications programme for the Pioneer and Pioneer DJ brand. A lead role for all things digital in the Benelux. Manage communications campaigns (owned, paid, earned) Oversee brand identity across all channels and guards brand identity in terms of tone-of-voice and visual identity. Manage social media channels like Facebook (70K+ followers), twitter, Instagram & Youtube. Content management www.pioneer.nl & www.pioneer.be (CMS - basic HTML) E-commerce: www.pioneer.nl & www.pioneer.be (pilot) Started a content based strategy for Pioneer DJ in the Netherlands: Education Programme and Pioneer DJ Education Partner label. Advise senior management, mostly in the field of digital marketing and social media management. Brand activation on events: Amsterdam Dance Event (ADE), Pioneer DJ Tour, Pioneer DJ Contest, Loveland Festival, Dance Fair, AutoRai and Brussels Motor Show. Budget management (approx. €1.5 million)


Marketing Communications Coordinator

Pioneer Benelux

Jul 2007 - Aug 2009
  • Development of local (digital) marketing and communication campaigns of Pioneer automotive products in the Benelux market B-to-C and B-to-B, online, radio, TV, print, instore and events. Manage communications, media and PR outreach. Started with a content based strategy by creating photo and video content around the brand and products. Started positioning the brand as a (car) audio expert which was part of the content strategy. Brand partnerships: Castrol, Rockstar Games, Autoweek & FHM. Events marketing (trade shows and consumer events) Budget management (approx. €500k)?


Project Coordinator

International Flavors Fragrances

Dec 2006 - Jul 2007
  • A leading global creator of flavors and fragrances used in a wide variety of consumer products. Responsible for the overall sales & marketing support to some of IFF's major clients in EAME.


Project Manager Marketing

Reed Business

Apr 2006 - Sep 2006
  • 6 month contract. I worked on project 'Personeel & Salaris Vakdag' Highlights included developing the event website, press, brochures, newsletters, and Google advertising.


Project Assistant


Dec 2003 - Dec 2004
  • Member of the Communications & PR team. Coordination of communications, media and PR outreach. Projects: Boekenbal - Kinderboekenweek - Kinderboekenbal- Nationale Voorleesdagen - De Nederlandse Kinderjury - Griffels, Penselen en Paletten.



Communication Management

Inholland University of Applied Sciences

Aug 2001 - Nov 2006
  • Communications