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Miguel Castilla

Marketing and content hacker

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  • LevelSenior
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsOnline Marketing Manager - Traffic Manager - Digital Marketing Strategist

Projects

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About me

I am an eclectic person in almost every aspect of my life. Although I dedicated myself to Marketing and Digital Marketing, I have always been passionate for humanities, such as Literature and Philosophy, as well as for all that has to be with the progress of humanity. Maybe is that passion for the progress of the human race the one that led me to dedicate myself to the world of digital and technology. No matter why, I've dedicated most of my professional life to Digital Business and I have to say I never stop learning, not even for a minute. Due to my inquiring and eclectic personality, I have managed a variety of impacting topics, and I can say I enjoy multitasking environments. Therefore, I have had the opportunity during my career to manage a wide range of multi-disciplinary projects related to product and strategic Marketing, such as Trade Marketing, CRM, and of course, overall, Digital Marketing in the most demanding environments, such as L'Oréal, Accenture, and without forgetting my entrepreneurial experiences,maybe the toughest (and funniest) of all of them. I love reading, writing and learning, of course. And I love to look for new ways of doing things, even if when it seems impossible to find a possible answer. Used to work in multinational teams, I developed a sense for what real team working is and for what managing people, make them grow, really means. Nowadays, I enjoy my time as part of Accenture Interactive digital teams, working with top worldwide companies, in the heart of leading technologies, learning and helping them to solve their digital, and no so digital, challenges.

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Skills

  • Digital Advertising
  • Digital
  • Brand Marketing
  • Social Meida
  • Content Marketing
  • Digital Analytics
  • Communication Skills
  • Ceative Writing
  • Brand Content
  • Advertising

Work history

Currently

Co-founder

Carnibale

Oct 2016
  • Freelance
  • Designed and developed an APP for iOS and Android devices, oriented to promote free of speech and public opinion through a combination of image and text. The mechanism is simple, just a few tags and an image to give your opinion about any topic imaginable. To share your views and opinions, to viralizes them and to use your own words for it.

Currently

Digital Transformation Manager

Accenture Interactive

Jan 2015
  • Madrid, Spain
  • Full Time
  • Managing digital marketing and digital transformation projects for global leading brands. Led multidisciplinary and multicultural teams to fulfill project objectives. Interacted with senior management in order to ensure project success and optimum reporting. Long experience on traffic acquisition optimization projects. Working on every digital channel optimization ( SEO, SEM, Email, Display & Programmatic, Social Media, Affiliates, Content) for multinational companies in their goal to excel in digital acquisition and media investment activities, with a strong ROI orientation.

Currently

Digital Transformation Manager

Accenture Interactive

Jan 2015
  • Full Time
  • Managing digital marketing and digital transformation projects for global leading brands. Led multidisciplinary and multicultural teams to fulfill project objectives. Interacted with senior management in order to ensure project success and optimum reporting. Long experience on traffic acquisition optimization projects. Working on every digital channel optimization ( SEO, SEM, Email, Display & Programmatic, Social Media, Affiliates, Content) for multinational companies in their goal to excel in digital acquisition and media investment activities, with a strong ROI orientation.

2011

Brand Manager

L'Oréal

Feb 2006 - Oct 2011
  • Full Time
  • Brand Manager for different brands of L’Oréal (including Kérastase, Redken, and L'Oréal Professionnel) and Digital Specialist for L’Oréal Professional Products Division. Designed and developed annual marketing and strategic plans for more than 120 different references, achieving a top-line annual growth of +18% in a decreasing market environment. Managed the launch of Shue Uemura Art of Hair, first Top Luxury brand in the professional market. Developed the first digital advertising campaigns in the Spanish market for Kerástase and L’Oréal Professionnel, resulting in +15% sales increase during campaign periods. Led the launch of Redken´s and Kérastase´s first websites, obtaining over 30.000 visits per month over the first 3 months.

Education

2005

Advertising and Marketing

EDHEC

Sep 2004 - Jun 2005
  • Lille, France

2005

Bachelor (b. in Business Administration

Universidad Autonóma de Madrid

Sep 2001 - Jun 2005
  • Madrid, Spain