Miguel Melo

Brand Strategist

Level
Senior
Location
Lisbon, Portugal
Availability
Locked Pro Plan feature
Professions
-

About me

I'm a Business Designer. I apply the principles and practices of design to help organisations create new value and new forms of competitive advantage.

Locked Pro Plan feature

Skills

  • Brand Strategy
  • Brand Architecture
  • Brand Positioning
  • Workshop Facilitation
  • Service Design
  • Business Design
  • User Personas
  • Customer Journey
  • Market Research
  • Consumer Trends

Companies I’ve worked with

  • B

    Brandia Central

    • P

      Pininfarina Extra S.r.l. - Cean S.p.a.

      • I

        Independent Consultant

        • B

          Brand & Advise

          Work history

          Currently

          Brand Strategist

          Independent Consultant

          Mar 2018
          • Lisbon, Portugal
          • Full Time

          2018

          Business Designer

          Futurista

          Mar 2015 - Dec 2018
          • Lisbon, Portugal
          • Full Time

          2014

          Brand Strategy Manager

          Brandia Central

          Mar 2013 - Aug 2014
          • Lisbon, Portugal
          • Full Time

          2013

          Senior Brand Strategist

          Brandia Central

          Sep 2008 - Sep 2013
          • Lisbon, Portugal
          • Full Time

          2008

          Brand Strategist

          BLUG

          Nov 2006 - Aug 2008
          • Lisbon, Portugal
          • Full Time

          2007

          Assistant Professor (Brand Management)

          Instituto Superior de Comunicação Empresarial

          Oct 2006 - Jul 2007
          • Lisbon, Portugal
          • Part Time

          2005

          Research & Development (Interneship)

          Pininfarina Extra S.r.l. - Cean S.p.a.

          Aug 2005 - Dec 2005
          • Turin, Italy
          • Full Time

          2002

          Sep 2002 - Sep 2002
          • Lisbon, Portugal
          • Full Time

          Education

          2019

          Design Sprint Facilitator

          AJ&Smart - Berlin

          Sep 2019 - Sep 2019
          • Berlin, Germany
          • Masterclass by AJ&Smart & Jake Knapp from Google Ventures, author of the book SPRINT, and the inventor of the Design Sprint methodology. A Design Sprint is a 4-day process for rapidly solving big challenges, creating new products, or improving existing ones. Design Sprints are the fastest way to find out if a product is worth developing, if a feature is worth the effort, or if your value proposition is really valid. Don’t invest months of time, invest a week.

          2005

          Master in Business Design

          Domus Academy

          Sep 2004 - Sep 2005
          • Milan, Italy
          • Grade: with distinction Master in Business Design is an innovative format of Master in Business Administration and Innovation carried on in collaboration with SDA Bocconi School of Management. Business Design is the concept of generating new business and innovation through design. Master Thesis: "The Traditional and the Creative Consultancy: McKinsey vs. IDEO. Strategizing for Innovation: Redefining roles and approaches."

          2001

          Bachelor of Industrial Design

          IADE - Creative University

          Sep 1997 - Sep 2001
          • Lisbon, Portugal
          • Grade: 15.4 / 20