About me
I'm a digital specialist with 15 years experience of leading digital agencies and working with client to develop their digital and integrated marketing strategies.
I am passionate about closing the gap between brand planning, digital delivery and marketing effectiveness. My breadth of experience and ability to work between technical, media and creative talent has meant that I love working in modern marketing environments and have become a trusted advisor to brands and agencies alike.
Work history
Chief Growth OfficerTIPi Group
- London, United KingdomFull Time
Key figure in the senior management team responsible for defining the business strategy and how we shape and coordinate our services to deliver against client briefs. I am first eyes on new briefs and lead our response by setting strategy and coordinating with the different teams/agencies across the group to deliver integrated digital solutions.
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Strategic Managing PartnerNeo@Ogilvy
- London, United KingdomPart Time
Part of the Neo@Ogilvy UK leadership team and responsible for the development and integration of our services both within Neo itself and into the rest of WPP. This included developing the agency proposition, developing digital strategies for clients and working with Mindshare as Neo migrated to GroupM.
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Skills
- Digital Strategy
- Digital Consulting
- Team Collaboration
- Agency Management
- Business Development
- Client Pitching
- Product Strategy
- Commercial Strategy
- Account Planning
- Digital Startup
Education
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Bachelor of Arts (BA) University of Nottingham
- London, United Kingdom