About me
Creative Strategist with experience with global brands and agencies as a Creative Strategist, Content Strategist, Content Specialist, Project Manager, Account Manager, Sports Marketing Consultant and Digital Marketer. With a keen interest in and aptitude for creative strategy, brand strategy, marketing strategy, advertising, sponsorship and communications. I am passionate about sports, music and culture and I enjoy getting to marry my abilities in strategy / marketing with these passions.
On a personal level, I am highly personable and enjoy building relationships. I thrive working in a team environment, and consider myself a proactive, enthusiastic and engaged person within the work place.
I graduated with First Class Honours from my BSc. Marketing degree in 2019.
Across my degree I amassed skills in marketing communications, strategic management, digital marketing and consumer research that would be of value in any organisation. I have continued to grow my skill set through my career in advertising, communications and marketing.
Here's a link to some light-hearted words I have written on various topics that interest me:
https://medium.com/@mikemcneive9
Projects credited in
- AKQA awarded Best Workplace for InnovatorsCreativity and openness that enables trust and a collaborative work environment for colleagues and clients are among the reasons Fast Company has recognised AKQA in its annual Best Places to Work for Innovators list.17
Work history
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Creative StrategistAttention Seekers
London, United KingdomFull Time
Attention Seekers is a fan first creative agency.
Clients include& Oracle Red Bull Racing, Xbox, The Premier League, EA, Charlotte Tilbury.
Developed creative strategy for major brands spanning a range of industries, through a data and experience led understanding of online communities, compelling storytelling and content.
Led, created, and presented best-in-class pitch decks on creative and strategic campaigns, helping acquire new business for the agency.
Working with our Head of Insights on research and interrogating data to develop insights, that lead to success of content and platforms.
I own a leading role in delivery of best-in-class strategy and creative across our existing and potential clients.
Provided strategic guidance for our recent agency rebrand.
Identifying new content and creative opportunities for our agency and clients.
Content SpecialistCalvin Klein
- Amsterdam, NetherlandsFull Time
Content Specialist on the Creative Marketing Team in the EMEA QV for Calvin Klein in Amsterdam.
Developed and delivered content, content strands and additional content that ladder up to global content strategies and campaign roll-outs.
Responsible for elevating and reflecting brand identity and strategy across every touch point within an omni-channel approach, with a focus on digital and social.
Extensive experience in platform execution across owned and operated channels.
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Skills
- Creative Strategy
- Content Strategy
- Social Media Advertising
- Pitch Development
- Creative Advertising
- Insights
- Research
- Marketing
- Branding
- Storytelling
Education
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MarketingTechnical University of Dublin
- Dublin, Ireland
Bachelor of Science in Marketing, Technological University Dublin
- Graduated with First Class Honours
- Received First Class Honours on my extensive research dissertation on Brand
Authenticity in Hip Hop Subculture