Mike Reid Independent design director | The Dots

Mike Reid

Independent design directorLondon, United Kingdom
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Mike Reid

Independent design directorLondon, United Kingdom
About me
Mike has 20 years of experience delivering integrated branding projects and digital communications. Clients have spanned from pioneering start-ups to global and online brands including: Aviva, Betfair, Ebay, Jose Cuervo, JustGiving, Orange and Skype. He started his career at legendary (but now defunct) digital agency Deepend and has since worked at Interbrand, disruptive integrated agency Albion and Havas Worldwide London. Mike recently joined onefinestay as Design Director. He is a regular contributor to Design Week and actively involved with the D&AD, creating workshops for New Blood Festival. Mike has also chaired and judged on various design awards panels over the years.
Projects
Projects credited in
  • Cuervo - Re-BrandBrand ID refresh for Cuervo tequila using the brand positioning idea of 'The tequila from Tequila'. We created an integrated brand and campaign identity system inspired by the town of Tequila itself. My core task on this project was to conceive, plan and spearhead the creation of an illustrative style and asset library for use alongside photography and editorial, all of which would be used to create branded content for both campaign and non-campaign materials.
Work history
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    Design Directormr
    United KingdomFreelance
    Design and creative direction for brands and entrepreneurs who want to make a difference to themselves and their audience.
    Design Directoronefinestay
     - Full Time
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Skills
  • Advertising
  • Corporate Identity
  • Art Direction
  • Typography
  • Interaction Design
  • Visual Communication
  • Web Design
  • Creative Direction
  • User Experience
  • Graphic Design
  • Brand Development
  • Corporate Branding
  • Creative Strategy
  • Branding Identity
  • Corporate Communications
Education
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    BDes (Hons), Graphic Design and Multimedia, 1st ClassDuncan of Jordanstone College of Art & Design
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