Mike Soutar


London, United Kingdom
Locked Pro Plan feature


About me

CEO of Shortlist Media


  • Advertising
  • Digital Media
  • Publishing
  • Lifestyle
  • Print
  • Editorial
  • Project Management
  • Entertainment
  • News
  • Media
  • Magazines

Work history


CEO & Co-founder

Shortlist Media Ltd

Sep 2014
  • Shortlist Media is one of the fastest-growing young media companies in Britain. ShortList magazine launched in September 2007. Winner of numerous industry awards, ShortList is the UK’s market-leading men’s lifestyle weekly title with an audited ABC of 536,000. Online, shortlist.com has become the fastest growing general interest website for men. Sister title Stylist was launched in October 2009. Described as “the most influential magazine launch in the last five years” by Enders Analysis, Stylist is the UK’s number one women’s fashion and lifestyle weekly with an ABC of 436,000 and has a rapidly growing website, stylist.co.uk. Emerald Street, launched in April 2011, is a highly impactful, daily email-based service for stylish, professional women with over 100,000 active subscribers. Its male equivalent, Mr Hyde, was launched in October 2012 and reaches in excess of 65,000 active subscribers. The company made its first international steps in 2013 with the launch of Stylist in France, in a joint venture with Groupe Marie Claire. The brand will launch its second overseas edition in the Middle East in Autumn 2014. In April 2014 the company launched its first tablet edition with a fully responsive, free-to-download weekly issue available on Apple newsstand, Google Play and Kindle. It quickly became the most downloaded women's title in the UK with active readers averaging over 30,000 per week. In total, Shortlist Media has won more than 60 industry awards for editorial, commercial, publishing and business excellence since 2007. It has grown from five employees to over 120 in seven years and was #36 on the Fast Track 100 in the Sunday Times’ annual list of growth companies. In 2011, the company was named the UK’s Small to Medium Sized Enterprise of the Year in the National Business Awards.


CO Founder

Crash Test Media

Sep 2006
  • Crash Test Media is a development agency working with large media companies in the UK and internationally. With an experienced team of strategists, research experts and editorial and design consultants Crash Test specialises in creating innovative new print and digital launches and reinvigorating existing brands.


Board Director

IPC Media

Aug 2000 - Aug 2006
  • Served on the Board of IPC Media for six years, first as MD of the men’s lifestyle and entertainment division, Ignite, and then as the Editorial Director of the Group, responsible for development of four weekly launches. Joined during IPC’s period as a leveraged buy-out and was part of the Board team that sold the business to Time Warner.




Aug 1988 - Aug 1999
  • Variety of roles in print and broadcast including: Editor-in-Chief, Maxim, US edition, based in New York (1999-2000); Managing Director, Kiss FM Ltd, London (1997-99); Editor, FHM, London (1994-97), Editor, Smash Hits, London (1991-94).