I am a Director and Creative with over 30 years experience in the commercial film industry, predominately across Commercials, Sponsorship and Music Videos. Clients and brands I have written and directed for include Microsoft XBox, Ocado, L'Oreal, Paramount Pictures, Pringles, McDonalds Vitabiotics, Express Newspapers and More. My directing work has ranged from small tabletop setups to large-scale studio and location scenarios, and from purely action orientated sequences to dialogue based performance. I have regularly worked with different animation and visual effects techniques and have a thorough knowledge of all aspects of the film production process. As a creative I am fully committed to working with clients as a team to get the best possible result for both brand and project.
Projects
Work history
Senior Director Commercials & SponsorshipChannel 5
- London, United KingdomFull Time
As Senior Director of Commercials and Sponsorship at 5Creative, my job was to conceive, write and direct the advertising and sponsorship projects for Channel 5's varied external clients, including Microsoft, Ocado, Garnier, Paramount Pictures, McDonalds and more. My role included client liaison from initial meetings to completion, creating and pitching concepts in both written and visual form, and overseeing all creative aspects of the projects, including casting, art direction, animation direction and music supervision. Working to changing schedules and tight budgets often meant having to be hugely adaptable as projects developed, whilst still maintaining focus on the final goal.
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Senior Director & CreativeNorthern & Shell
- London, United KingdomFull Time
My role at Northern & Shell was to write and direct the TV advertising campaigns for their varied media brands including OK! Magazine, Now! Magazine, The Daily and Sunday Express, The Daily Star and the Health Lottery among others, as well as other affiliated projects such as Sponsorship Idents, Advertorial Spots and Charity VTs. Projects ranged from standalone branding campaigns to overseeing and directing weekly Ad updates, sometimes with as little as 48 hours from inception to transmission.
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Skills
- Directing Film
- Animation Directing
- Creative Concepting
- Ceative Writing
- Directing Actors
- Directing Shoots
- TV Advertising
- Advertising Copywriting
- Djing
Education
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(BA hons) Graphic DesignSt Martins College of Art
- London, United Kingdom
Having teamed up with two fellow students in the second year with a view to specialise in film/animation from a design background, we graduated with a joint degree in Graphic Design (Film) as well as two top ten music videos for the artist Smiley Culture as part of our graduation show. We subsequently went on to form Giblets.