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Mike Swaine

Label Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMusician - Sound & Audio Professional - Marketer

About me

My two professional loves are media and music. Over the last few years I have managed to combine the two into a winning combination, by working as a Label Manager for Wrong Planet, and broadcasting an independent Breakspoll nominated radio show. At Wrong Planet I manage their record label, Artillery Recordings. I have signed and released 21 singles and EPs from 9 different artists over the last 3 years, all of which have gained significant support from national radio and online press. I also produce and host a radio show called Bass and Breaks, which is syndicated, via Pulse Syndication, over 80 stations across 11 territories. Recently, I have started a new line of scripting services for Boy In The Corner / Thomas Gold on a free lance basis and which is now becoming a regular feature of my current work portfolio.


  • Marketing PR
  • Plugging
  • Radio DJ
  • Music Album Development and Promotion
  • Radio Broadcasting
  • Music Publishing
  • Radio Production Producer
  • Music Licencing
  • Music PR
  • Music Promotions
  • Music Consulting
  • Music Consultant
  • Music and Artist Management
  • DJ Promo
  • Music Administration

Work history


Label Manager

Wrong Planet Artillery Recordings

Jul 2012
  • My role encompasses management responsibilities spanning across inter-related companies all owned by Mark Turner. -? Wrong Planet, although a small company, provides music and sound design for global media. My role is to manage the UK business for Wrong Planet / Artillery Recordings whilst the owner expands the business into the USA. -? Primarily, I manage the day-to-day business for the Wrong Planet music library and the Artillery record label. As such, I source and manage new composers and producers and am responsible for all activities through to production of their albums. This includes commissioning artwork, writing press releases, client services and getting their music out to potential licensees, broadcasters, production companies, advertising agencies and music supervisors. -? To date, I have launched 20 production music albums across 12 different artists through Wrong Planet and managed 23 releases from 9 different artists on Artillery Recordings. I have been responsible for all aspects from signing to release including initial A&R work, artist liaison, video production, artwork and remix commissioning, through to scheduling, licensing, promotion and marketing.


Music Plugger


Sep 2009 - Jul 2012
  • Digital music promotions company headed up by Matt White (Kiss FM / Polydor), Geoff Harris (CFO Capitol) and Kelly Skipper (TV Promotions, Jive) servicing club DJs and specialist radio presenters with music provided by a number of varied record labels. Projects included Black Eyed Peas, Cheryl Cole, Far East Movement, Chase & Status, Eminem, Dr. Dre, Sleigh Bells, Foster The People, Ozzy Osbourne, The Saturdays, Tinie Tempah, LMFAO and Ellie Goulding. -? I established and built good relationships with various radio and professional DJs allowing me to obtain excellent feedback on the music, good or otherwise, which I then relayed to our clients (the record labels). -? Other responsibilities included organising interviews with artists, managing the database of music and DJs, updating and maintaining the website, writing press releases, researching new releases, finding new DJs and clients, and being the first point of contact for any DJs, presenters, record labels or clients.


Presenter & Producer

Bass Breaks with Mike Swaine

Jan 2008 - Sep 2015
  • An hour-long weekly syndicated radio show, presented and produced by myself, which airs on over 80 stations globally, across 12 territories, to an approximate potential audience of over 3 million. Bass & Breaks is syndicated through Pulse Syndication which I set up to facilitate it’s distribution. Bass & Breaks has been nominated for best radio show and podcast in the International Breakbeat Awards (Breakspoll). Guests have included Andy C, Stanton Warriors, Krafty Kuts, A.Skillz, Zedd, GrooveRider, High Contrast, Netsky, Camo & Krooked, Tom Staar and Hybrid. The show regularly comes from key events in the dance music calendar including Global Gathering, Cream Fields, SW4 and Breakspoll.



Radio Production

Bournemouth University

Aug 2006 - Jun 2009
  • Radio Production


Biological Medicinal Chemistry

University of Exeter

Aug 2002 - Jun 2005
  • Biological & Medicinal Chemistry