Mikey A

Mikey A

Community Manager at FacebookLondon, United Kingdom
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Mikey A

Mikey A

Community Manager at FacebookLondon, United Kingdom
About me
I am a self-motivated professional, with strong content creation skills, and passionate about making an impact. Experienced in the management of social media, designers and creatives, as well as multi-influencer campaigns I have a track record of exceeding set campaign targets. Knowledgeable in social media strategy and communications, paid and organic growth techniques, and digital storytelling. In 2016, while working in broadcast journalism, Mikey spearheaded the British media in the ‘My Heels My Choice’ campaign, which went on to change UK employment dress code laws and was the day’s top news story.
Projects
  • Content Creation: BBC Brit Awards Snapchat Coverage
    Content Creation: BBC Brit Awards Snapchat CoverageI filmed, hosted and came up with the high-five concept for the BBC New's Snapchat coverage of the Brit Awards.
  • Reporting: BBC World TV
    Reporting: BBC World TV
  • Blogging: BBC Newsbeat Article
    Blogging: BBC Newsbeat Article http://bit.ly/BloggingBBC
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Work history
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    Freelance Junior Social Media Manageraia worldwide
     - London, United KingdomFreelance
    • Worked agency side, with clients: Marks & Spencer, HSBC and British Airways. • Launched Cargill's Graduate Recruitment Campaign using Facebook Ads Manager. • Community managed accounts by responding to comments, answering questions and escalating complaints in a timely manner using Spredfast and WhatsApp. • Briefed a team of creatives on design, social copy and deadlines. Scheduled social media content to be posted using Sprinklr.
    BBC logo
    BBC logo
    Senior Social Media Executive and CreatorBBC
     - London, United KingdomFull Time
    • Assisted developing social media strategies for BBC brands. • Drove innovation and united audience engagement across both social platforms and traditional broadcasting. E.g. I pitched, organised, and filmed the BBC News Mannequin Challenge for Children In Need. We were the only global newsroom to complete the viral trend and come to a standstill and the video amassed 1 million+ views across social. • Edited together daily digital videos for the BBC News Instagram page using Final Cut Pro. • Created live vertical video at events and photographic content for BBC News' Instagram Stories. • Wrote social copy in line with brand tone and managed online communities. • Managed the BBC Politics Election campaign on Facebook and Twitter. • Assisted the social team on-location with Facebook Lives. • Headhunted to present BBC One's Snapchat content, presenting at events such as the Brit Awards and London Fashion Week.
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Skills
  • Social Media
  • Vlogging
  • Blogging
  • Presenting
  • Broadcast Production
  • Content Creation
  • Content Production
  • Creative Storytelling
  • Community Management
  • Social Media Management
Education
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    C
    MA Television Journalism (Merit) City University of London
     - London, United Kingdom