About me
I am a multidisciplinary brand strategist, graphic designer, creative director and illustrator who
helps brands translate their identity into memorable visuals.
My strong passion for learning all things creative has lead me into different kinds of fields, ranging from graphic design, illustration and creative direction to advertising, animation,
brand strategy and film production. I have done work for global brands such as Delivery Hero, foodora and foodpanda as well as small startups, musicians and agencies.
My focus has always been brands - helping them define their identity, translating it into a design and communicating their message in their own unique style.
Projects
- foodora - first bitefoodora is an online food delivery service, which is part of Delivery Hero and operates in several markets around the world. As a campaign manager, me and my team were responsible for rebranding the brand and redefining its look and feel. For our “first bite” launch campaign, we were in charge of the concept, the storyboards, the video and photo production, as well as the overall design direction, while making sure that the produced assets work for all 20 European and Asian markets.
- Jepe and Takumi Music VideoTakumi and Jepe, two collaborating artists, asked me and my partner Kasia Rycerska to produce the music video for their single “Hope”. Their opposite personalities, one being very calm, the other very passionate, inspired us to play with opposites in the video, cutting between day and night, slow and fast and forward and reverse moments.
- foodora riders - brand strategy and campaignAs the largest online food delivery service in the world, Delivery Hero is in constant need for riders and couriers to deliver their food. In order to make this job as attractive as possible I was tasked to lead and create the brand strategy for an employer courier brand that would fit multiple entities of DH. We globally redefined the look and feel of our design assets, changed our content from scripted ads into more authentic documentary style versions and vowed to make our couriers the only
- Lux•Fox - beauty treatments at homeLux•Fox is a Berlin-based startup, bringing on demand beauty and wellness treatments to your doorstep. I rebranded their previous design putting more focus on the luxurious feeling of being pampered at home. I swapped their greytones for nudes and red tones, and added illustrations to showcase the variety of situations you can enjoy with their service.
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Work history
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Co-Foundernobodyreadsthetext
Berlin, GermanyFull Time
nobodyreadsthetext_ is a creative and collaborative collective consisting of the
female duo Kasia Rycerska and Milana Murzo.
We strive to create unique visuals that demand you to look closer, bringing the true essence of the brands and personalities of our clients to life.
Campaign and Communication ManagerDelivery Hero
- Berlin, GermanyFull Time
Strategic development and creative direction for Delivery Hero’s global employer brand for riders and couriers. This included international online food delivery brands such as foodora, foodpanda (APAC), Lieferheld (DE) and (Domicilios (LATAM).
Strategy | Creative Direction | Content | Video und Photo Production | Project Management | Campaign Management
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Skills
- Creative Direction
- Producing
- Graphic Design
- Strategic Branding
- Illustration
- Editing Film
- Creative Concepting