A highly strategic and motivated professional with extensive experience in luxury fashion ,ranging from mono- to multi-brand in both stationary retail as well as e-commerce. Significant commercial experience ,retail management, merchandising and buying across all categories including small retailers and global online players. Highly solution-oriented with an analytical mindset and an entrepreneurial approach, focusing on growth and applying her methodical and structured work manner to detect and solve problems in a creative and efficient way. Confident to suggest calculated risk in order to move a business forward. Milena establishes trust through her outstanding communication and negotiation skills, which are vital in building effective teams and leading successful brand relationships. Her drive, dedication and her motivating personality contribute to a positive and goal oriented team atmosphere.
Categories: Women – RTW- Shoes – Acc / Men – RTW – Shoes – Acc/ Children Brands: Prada, Miu Miu, Dolce & Gabbana, Valentino, Tom Ford, Marc Jacobs, Dries van Noten - Reporting directly to Managing Director and owner - Restructuring of analysis and controlling system to improve STR throughout and allow improved in-season sales response, for the store and online platform - Developing strategic online buy and distribution plan while restructuring existing store assortment - one buy for both doors - Profitable business growth achieved through defining an assortment strategy based on correct analysis, company vision and restructuring throughout all categories: - Three- year plan for luxury main labels, successful negotiation on terms and development of exclusive strategies - Introduction of emerging brands, rotation of contemporary labels to establish newness and relevance - Balancing of categories and cancellation of assortment where needed - Improvement of store STR by 40 % - Recruitment and development of the online team, managing of Merchandising, Styling and Photo Production departments to communicate coherent buy and visual strategy - Development of brand exclusives and promotional strategies online and offline
Turnover: 66 Million Categories: Women – RTW- Shoes- Accessories Brands: 92 Labels, including Saint Laurent, Chloe, Isabel Marant, Dolce & Gabbana - Assisting the Buying Director, Justin O’Shea with the direct buy of all first line brands - Responsible for buying log, budget overview and category splits as well as sell through reports - Liaising with Merchandising department for special sale promotions - Responsible for model shootings, videos and positioning - Organisation of shootings with the Photo Agency, Castings - Independent creation of looks on ERP system, considering client types and brand categories - Coordination of online sets with the Merchandising Team under consideration of financial factors