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Developing a portfolio of clients with a focus on UK and EAMA Liaising between advertiser and publishing team in order to deliver high quality performance Working very closely with Sales Team on new accounts activation (delivering 80% of KPIs within first 4 weeks of activity, increasing revenue by 20% by week 10) Weekly reporting and daily communication with advertisers to maintain effective media plan Performing account reviews to establish new opportunities and further revenue growth Working towards set targets (quantitative and qualitative)
Working on FMCG brand and performance projects Driving improvements to social media and digital advertising strategy (Facebook and Display) Liaising with internal Sales and Marketing team to help incorporating new advertising solutions Providing optimisations for mixed media campaigns
Growing revenue across the portfolio of EMEA clients Converting leads to new accounts and ……. Incorporating Facebook advertising into clients’ marketing strategy: increasing relevance score on CPC campaigns and achieving CTR over 2%, increasing landing page conversion rate up to 40%, geotargeting, audience segmentation and content recommendations. Pitching available products to encourage new and existing accounts into increasing their marketing budget and testing new opportunities. Working on set monthly and quarterly targets (team and personal) Preparing training materials and briefing clients on product updates Delivering feedback and insights for platform development and CRM improvement
Daily communication with the affiliates and direct partners in order to obtain most recent and relevant campaigns Matching the available targeting segments with campaign profiles to increase open rate and trigger conversions Planning, testing and validating e-mail marketing campaigns Achieving 100% of the quarterly targets for assigned databases Interpreting results and reporting on performance