Milena Popielarz

Brand Strategy Manager

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Marketing Strategist - Brand Partner - Account Manager

About me

I am direct person that values speed and efficiency. I apply both analytic and creative skills when facing challenges or executing concepts. I enjoy working closely with clients and partners on building a cross-channel strategy and looking for new opportunities. I believe building memorable relationships and attention to details are key to any business growth.

Skills

  • Analytic Skills
  • Account Management; Planning; Strategy; Digital; Social
  • Facebook
  • Android/ Mobile/ Mobile Apps/ Native Apps/ Product
  • Adobe Indesign/illustrator/photoshop
  • Business Development Assistance
  • Audience Segmentation
  • Analytics Consumer Insights Digital Strategy Revenue
  • Word/excel/powerpoint
  • Video Advertising

Work history

Currently

Business Account Manager

Cheetah Mobile

Mar 2016
  • London, UK
  • Full Time
  • • Supporting Sales Team on new and existing account management • Building and coordinating the processes for new inventory and ad solutions implementation • Developing strong relationship with the partners and growing portfolio • Developing campaign strategy and coordinating the delivery from proposal design to post- campaign reporting. • Establishing new opportunities and further revenue growth • Working towards set targets (quantitative and qualitative)

Currently

Brand Marketing Specialist

Cheetah Mobile

Nov 2016
  • London, United Kingdom
  • Full Time
  • • Advising clients on available Cheetah’s branding solutions and helping to incorporate them into their media plan • Working closely with Sales Team on delivering proposals and setting up new accounts • Overseeing pre and post campaign processes • Liaising between client and Operation Team • Overseeing legal and financial processes • Coordinating between teams in order to deliver a successful campaign and meet the set KPIs. • Delivering weekly reporting on the revenue and potential opportunities progress • Seeking new opportunities and making recommendations for Sales.

2016

Consultant

self-employed

Nov 2015 - Mar 2016
  • London, UK
  • Full Time
  • Working on FMCG brand and performance projects Driving improvements to social media and digital advertising strategy (Facebook and Display) Liaising with internal Sales and Marketing team to help incorporating new advertising solutions Providing optimisations for mixed media campaigns

2015

Display Account Manager

Facebook

Aug 2014 - Sep 2015
  • Barcelona, Spain
  • Full Time
  • • Managing relationship with agencies and direct EMEA clients • Increasing revenue across the assigned portfolio • New leads conversion and growth • Incorporating Facebook advertising into clients’ marketing strategy • Making optimisations and recommendation in order to reach the set KPIs • Pitching new advertising products to encourage further budget • Working on monthly and quarterly targets (team and personal) • Preparing training materials and briefing clients on platform updates • Delivering feedback and insights for platform development and CRM improvement

2014

Traffic Manager

Beverly Hills Editions

Feb 2014 - Aug 2014
  • Barcelona, Spain
  • Full Time
  • Daily communication with the affiliates and direct partners in order to obtain most recent and relevant campaigns Matching the available targeting segments with campaign profiles to increase open rate and trigger conversions Planning, testing and validating e-mail marketing campaigns Achieving 100% of the quarterly targets for assigned databases Interpreting results and reporting on performance

Education

2014

Master in Marketing Management

Universitat Atonoma de Barcelona

Nov 2013 - Jun 2014
  • Barcelona, Spain

2011

BA Magazine Publishing

University Of The Arts London

Oct 2008 - Jun 2011
  • London, UK

Awards

2008

2008

Double Award in 2D Design

University Of The Arts London

2007

Diploma in Applied Graphic Skills

University Of The Arts London