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Millen Lemma

Senior PR Manager

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About me

A public relations professional with six years’ experience in publicity, promotions, media relations, events coordination and account management, specializing in film, television, arts and literary clients. Practical experience comprises developing and executing publicity and promotions plans; pitching and securing media coverage, writing and editing press materials; experience managing talent tours, unit publicity, and working on large-scale media events including red carpet film premieres, press conferences, media launches and photo calls. Strengths include developing positive, personable an advantageous relationships with media, clients, and stakeholders; managing multiple clients, campaigns and objectives, creating and implementing innovative publicity and promotional campaigns; a proactive, goal orientated, resourceful communications specialist.


  • Events
  • Film
  • Marketing PR
  • Writing
  • Promotions
  • Celebrity PR
  • Consumer PR
  • Talent PR
  • Communications
  • Media Relations

Work history


Senior PR Manager

Mammoth Advertising

Aug 2014 - May 2015
  • Clients: Lionsgate Entertainment, Open Road Films, 20th Century Fox Role and responsibilities: • Primary day-to-day client contact for multiple publicity campaigns • Develop and implement online PR campaigns to enhance awareness of films • Manage online press in the lead up to the release of films and television shows • Pitching and placement of interviews, and editorials • Securing and distributing exclusive content and assets • Securing promotions for entertainment projects • Compose & present strategy concepts for online PR campaigns • Lead client status and brainstorming meetings • Training and supervising Public Relations & Promotions Associates and Interns • Develop and manage relationships with online press • Oversee online-focused media lists and maintenance of reports


Communications Manager


Aug 2008 - Feb 2015
  • Clients: Hoyts Distribution/Studio Canal, Madman Entertainment, Rialto Distribution, Pinnacle Films, Entertainment One, Movie Network Channels, Sculpture by the Sea, St.George OpenAir Cinema, The Jungleboys, Umbrella Entertainment, Vendetta Films, Dungog Film Festival Role and responsibilities: • Developing and delivering targeted publicity and grassroots campaigns in line with marketing strategies (national and local level, including grassroots promotions and word of mouth campaigns) and overseeing interstate publicists’ activity throughout campaign • Pitching and placement of feature stories, reviews and interviews across print, radio, online and television outlets • Managing talent tours, organizing extensive travel arrangements and media schedules for international and Australian actors, directors, journalists and guests. • Working with talent agents and international distributors to facilitate talent interviews • Managing film festivals as liaison on behalf of clients • Preparation and management of premieres, red carpet events, press conferences, photo calls, screenings and ad-hoc events • Writing and editing media releases, fact sheets and media kits • Managing media relations and maintenance of media contact databases • Acting as the primary contact for client relationships, providing strategic guidance on PR and marketing plans, maintaining strong client relationships • Managing coverage reports and coordinating clippings • Campaign evaluations which include key learning’s and recommendations • Training and overseeing junior staff



Graduate Diploma in Communication Management

University of Technology, Sydney

Feb 2009 - Nov 2014
  • Communication/Organisational Management


BA in Communications

University of Technology, Sydney

Feb 2006 - Nov 2008
  • Communications, PR and Social Science