This role requires preparing reports, scheduling, working with the graphics and social media teams, copy writing as well as customer service, working with outside entities, product merchandising and brand management. A key role is working directly with the in-house marketing and PR teams, which means I am involved in putting together weekly schedules according to trends, budgets and other internal factors, and then making sure they are implemented correctly on the website while still staying on brand. The day-to-day diversity of the tasks means that no day is the same, and that I have to manage my time keeping this in mind.
Assisting in planning, designing and implementing a targeted social media campaign for a new boutique wine label with the aim of creating brand awareness and driving sales accordingly.
Bachelor of Marketing and Communication