Millie Devine
Available

Millie Devine

Journalist and Content EditorLondon, United Kingdom
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Millie Devine
Available

Millie Devine

Journalist and Content EditorLondon, United Kingdom
About me
Millie Devine is an award-winning journalist, copywriter and content editor. Specialising in luxury e-commerce, digital communications and content marketing, she's a very confident, self-motivated, ambitious creative who has the technical competency, ethical awareness and subject knowledge to skilfully pitch and execute her ideas to the highest of standards. Her niche is women's luxury features, interviews and trend stories but also covers menswear, beauty, lifestyle, product writing and news across copywriting, broadcast, BTB Media, SEO and more. Millie has worked with a vast number of heavyweight publications and highly esteemed brands, ranging from Mint Velvet, British Vogue, Denim Première Vision, Slappldn, Mytheresa, Vogue Russia, Metal Magazine and Architectural Digest, to name a few. 

 Millie is meticulous, dependable and shows great foresight in the working environment, successfully and consistently demonstrating first-rate organisational, planning and time management skills. Millie’s previous experiences working in fast-paced editorial environments have proven that she works autonomously in her approach, as well as being a competitive, hard-working and integral team player.

 Millie relishes a challenge and it is her passion for media that drives her to continually raise the bar on her content creation making sure she keeps abreast of smart KPIs and relevant competitor activity to always be amongst the best in the game. Millie has the experience and desired skill set to be able to share the common vision of a team and help them achieve their aims and objectives, identifying gaps for additional activity and storytelling across all touchpoints. 

Millie is known for her critical thinking, commercial and solutions-focused outlook whereby she uses her first-class, top-line journalistic and newshound instinct to produce copy that is forward-thinking, generating traffic and engaging with wider audiences. Millie is brimming with ideas and has lots of experience working with a wide range of computer and analytic software. Millie has extensive knowledge of the media industry and a writing style that is accurate and adaptable, with an impeccable use of grammar. https://www.linkedin.com/in/millie-devine-890506163/ Mint Velvet: https://app.underpinned.co/portfolio/MillieDevine97/1904 Mytheresa portfolio: http://mytheresa-myedit.co.uk _shift portfolio: https://www.shiftlondon.org/author/emily-devine/ Slappldn: https://slappshop.com/blogs/news/the-best-new-beauty-launches-fall-edition Denim Première Vision: https://www.denimpremierevision.com/news/eco-creation/smart-talks-the-report-2/
Projects
  • Denim Première Vision: Smart Talks, the report
    Denim Première Vision: Smart Talks, the reportDenim Première Vision London, December 3 & 4, hosted four Smart Talks across the two days of the eco-responsible sourcing show revealing a myriad of visionary strategies, innovations and solutions tackling the impact of the fashion business sector on the planet. The thematic: “Sustainability, if not us, then who? If not now, then when?”
  • Mint Velvet Portfolio
    Mint Velvet PortfolioMillie's work as Content Editor for Mint Velvet.
  • Myedit
    MyeditAn online editorial supplement for Mytheresa.com
Work history
    Mint Velvet logo
    Mint Velvet logo
    Content EditorMint Velvet
     - High Wycombe, United KingdomFull Time
    Managed the new magazine launch online and produced a style guide and media kit for all creative content outputs Reached out to appropriate brand-aligned contributors and talent to work with Contributed to the development of campaign concepts and building out the key campaign messages for the season Devised, wrote and briefed all emails, homepages, app pushes and articles for both the online and printed magazine Drove and led regular content team meetings to engage on seasonal content requirements Worked alongside the Marketing Director and Head of Creative to produce content plans to set the narrative and formulate the photography needs for the season and buy stock / assets Translated the seasonal folder provided by the Buying team covering all key trends, words and feel for the new collection, for the understanding of the wider team Selected appropriate creative templates alongside the Head of Creative to compliment the content being executed Understood the Mint Velvet customer and brand handwriting, maintaining a customer focus in all activities and decisions — translated the brand values and USPs into meaningful written copy Ensured that the tone of voice, messaging, and personality of the brand were consistent across all channels and critical paths Used customer and market awareness to keep abreast of sales performance and relevant competitor activity across all channels Ensured all gathered content is given enough air time across the marketing outputs Ensured synergy at all times between Buying, Design and Marketing to ensure product is represented correctly and internally across the Marketing team to ensure campaign success Identified top line product opportunities to fit in the campaign Utilised lessons learnt, insights and analytics to guide content planning
    D
    D
    Freelance JournalistDenim By Premiere Vision
     - Surrey Quays Rd, London SE16 7PJ, UKFreelance
    Denim Première Vision: https://www.denimpremierevision.com/news/eco-creation/smart-talks-the-report-2/
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Skills
  • Copywriting
  • Commercial Writing
  • Teeline Shorthand
  • News Reporting
  • SEO
  • Feature Writer
  • Editing Copy
  • Social Media
  • Interviewing
  • Broadcast Journalism
Education
    Advertising Week logo
    Advertising Week logo
    Craft & Creativity Insight SpecialistAdvertising Week
     - London, United Kingdom
    ID: 25200534 https://www.credential.net/d87d8847-0187-4db8-a00c-a10b87ceb01f#gs.kkvtp4
    Advertising Week logo
    Advertising Week logo
    Retail Marketing Insight SpecialistAdvertising Week
     - London, United Kingdom
    ID: 25229158 https://www.credential.net/40eaa02b-14e1-441a-a686-25b1ed0776c9?_ga=2.20234097.835318269.1605641009-22728913.1605047998#gs.l7yd6d
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Awards
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Student Publication Award for Best Newcomer _shiftUniversity of The Arts London (UAL)
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Teeline Shorthand 100wpmUniversity of The Arts London (UAL)
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