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Sad doctor turned happy graphic designer and illustrator. I have a keen interest in branding and packaging that has a strategic purpose, story (and - if possible the odd pun).Locked Pro Plan feature
I am currently in the middle of a 2 week internship at Otherway, a small strategy lead branding studio in London. I have been working with the design director on the creation of a children's colouring book for Fortnum and Mason's 2017 Christmas launch event.
1 month design internship split between the Elmwood Leeds and London studios. I worked across a variety of projects from FMCG packaging (Vega Nutrition, Carlsberg) to early stage branding for bespoke small scale projects and experience design. I was also fortunate to be involved in preparation of a pitch for a large-scale rebranding and strategy project.
During my placement at Elmwood I was able to participate in studio activities including brand market research, mocking up packaging and preparing photography art-direction briefs. The moodboards I put together were used to assist in the direction of a packaging design overhaul for Tesco Supermarket. I was able to shadow both junior and senior members of the design and accounts teams both on the studio floor and during client meetings. My time at Elmwood was instrumental in convincing me to leave medicine and commit to a career in design.