Work history
Marketing Project Manager
Zoeterwoude, NetherlandsFreelance
Marketing SpecialistRed Bull
- Amsterdam, NetherlandsFreelance
Responsible for the brand Red Bull within the gastronomy and festival market, that results in creating innovative events in the field of consumer marketing and industry marketing. The development of premium brand activations/tools, and monitoring the quality of the execution is also part of the responsibilities.
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Skills
- B2C Marketing
- Event Management
- Branding Projects
- Social Media
- Teamwork
- Digital/online Marketing
- Direct Sales
- Campaign Production
- Branding Strategy
- Advertisement
Education
MSc Marketing Management
- Groningen, Netherlands
Marketing is about building relations between an organization and its customers. Marketing is relevant for many different types of organizations, including those operating in the field of services and goods, profit and non-profit organizations and for instance business-to-consumers and business-to-business organizations. Understanding customers, building a strong brand & reputation and performing activities to improve customer satisfaction and sales are important parts of marketing. To optimally execute the marketing function and to develop successful marketing strategies, it is critical to understand the customer and the underlying psychological processes in decision-making. To generate customer insights and understand their decision-making process, marketing intelligence and consumer research are essential.