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Responsible for the brand Red Bull within the gastronomy and festival market, that results in creating innovative events in the field of consumer marketing and industry marketing. The development of premium brand activations/tools, and monitoring the quality of the execution is also part of the responsibilities.
Development and implementation of a new project in which employees of Red Bull are challenged in different regions to work together on the basis of different challenges. These challenges are designed based on business objectives. Tasks: developing briefings, contacts with external parties, motivating employees, assessing challenges and organizing the Qmeeting.
Managing different social media channels for the promotion of various events. The events each have a different theme and a different atmosphere, which should be reflected in the identity of the events on social media. The preparation and implementation of the marketing plan is the main task, with the aim of reaching the target audience, and realizing sold-out events.
Marketing is about building relations between an organization and its customers. Marketing is relevant for many different types of organizations, including those operating in the field of services and goods, profit and non-profit organizations and for instance business-to-consumers and business-to-business organizations. Understanding customers, building a strong brand & reputation and performing activities to improve customer satisfaction and sales are important parts of marketing. To optimally execute the marketing function and to develop successful marketing strategies, it is critical to understand the customer and the underlying psychological processes in decision-making. To generate customer insights and understand their decision-making process, marketing intelligence and consumer research are essential.