I work as a marketing consultant & copywriter mainly for boutique and artisan food businesses and restaurants, but I've been known to work for the occasional non-profit, arts organisation and start-up. I'm just passionate about doing interesting work with interesting people.
Get in touch if: you would like me to word your packaging, rewrite your website, run your email or social media campaigns, manage your internal communications, help you advertise on social, or anything in between.
Recent accomplishments: a social & email campaign for Salt Yard Group that increased bookings 320%; weekly writing about farming and sustainability for Mindful Chef; producing a thought leadership piece on the future of work for Deloitte.
Projects
- Copywriting & digital coordination for BEE MidtownAs part of a team deployed by the Hoxby Collective, I provided digital marketing support and reporting to BEE, Holborn's Business Improvement District. I then moved onto writing web content and marketing assets, for example writing CEO emails supporting BEE's homelessness campaign and local sustainability strategies. I also created up-to-the-minute social media content about events held in conjunction with the Evening Standard.
- Thought leadership and internal comms for DeloitteIn August 2018, I joined Deloitte's Future of Work team via the freelance Hoxby Collective. I was part of the team for 3 months, producing a report on the future of contingent talent and the gig economy in the UK. I also assisted with internal communications, sending out COO-level updates to partners.
- Corporate brochure and case studies for Ugly DuckPart building manager, part curator, Ugly Duck revitalises underused spaces and supports emerging artists and community groups. I wrote their corporate brochure, information pack and case studies. These documents are aimed at commercial landlords and estate agents in the hopes of acquiring new properties to manage.
- Cookbook and recipe writing for the World Avocado AssociationCommissioned by the agency Gh05t, I helped write, proof and polish the WAC's latest cookbook, making sure it was adapted for UK and EU audiences. As the recipes were developed by a food stylist & influencer whose first language is not English, I wrote the recipe descriptions, introductions and book foreword and proofed and rewrote recipes as necessary for clarity, consistency and tone. I also renamed them where necessary to make them sound more catchy and on-brand. https://avocadofruitoflife.com
- Lifestyle pieces, press releases and more for CCD PRNestled amongst the lively eateries of Greek Street, CCD PR has made a name for itself as a premium PR agency for brands in the healthy food and lifestyle sector, representing big players like Itsu and artisanal brands like Seggiano or Clearspring. I helped CCD PR in a busy time when they were taking on new clients and recruiting for full-time staff. They found I could quickly create content that resonated with their clients and clients’ customers. Julian Metcalfe himself complimented my press
- Communications for the Centre for Homelessness ImpactStill in start-up phase, the Centre for Homelessness Impact has been created by Crisis and Glasgow Homelessness Network to advocate for evidence-based solutions to homelessness. I joined to support the development of the annual communications strategy, to write boilerplate content for various channels and to design an editorial calendar for the team to implement.
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Work history
Freelance copywriterDeloitte
London, United KingdomFreelance
Internal comms & writing thought leadership pieces on the Future of Work for Deloitte, via the Hoxby Collective
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Marketing ManagerSalt Yard Group
London, United KingdomFreelance
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Skills
- Copy
- Sustainability
- Paid Social
- Social Media
- Food Writing
- Email Campaign
- Website Copywriting
- Email Copywriting
- Food Blogging
- Hospitality