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I am a communicator and a connector. I am passionate about making products and experiences that inspire creative engagement, forge human connections, and empower people to make positive behavior change toward a more healthy and sustainable future.Locked Pro Plan feature
+Instructed a third year undergraduate course on the foundations of digital design, branding, visual storytelling, and user experience.
+Visual Design Lead on the redesign of E*TRADE's public site. Collaborated closely with the Business Transformation team, engineers, PMs, and strategy throughout the life of the project. +Worked with a stellar team to transform and optimize Equinox’s digital products, including a responsive web platform, an iOS member app, and a new connected studio cycling experience called “The Pursuit”. +Mentored junior design talent across the company. +Led a company-wide workshop on Sketch for visual designers. +Additional clients include: Google, Walmart, Samsung, Verizon, LifeReimagined.
+Collaborated within a multidisciplinary team to refresh the branding and packaging system for the Target brand, Up & Up.
+Majored in Branding and Identity Design under the guidance of Senior Portfolio Advisor: Paula Scher of Pentagram. +Awards + Recognition: GD USA "Students to Watch", Graphis Gold + Silver, Behance Talent Gallery
Andy Awards – Creative Technology (Equinox The Pursuit) Cannes Lion – Gold – Product Design / Interface (Equinox The Pursuit) Cannes Lion – Gold – Networked Mobile Technology (Equinox The Pursuit) Cannes Lion – Silver – Use of Data / Insight (Equinox The Pursuit) Cannes Lion – Bronze – User Experience (Equinox The Pursuit) Clio – Gold – Digital Technique (Equinox The Pursuit) Clio – Silver – Digital (Equinox The Pursuit) Clio Sport – Grand – Product / Service: Innovative (Equinox The Pursuit) Clio Sport – Gold – Product / Service: Experiential (Equinox The Pursuit) Creativity D&AD – Graphite Pencil – Digital Design (Equinox The Pursuit) D&AD – Wood Pencil – Digital Marketing / Innovative Use of Technology (Equinox The Pursuit) D&AD – Wood Pencil – Graphic Design / Digital & Mobile – Wood Pencil Fast Company – World’s Top 10 Most Innovative Companies of 2015 in Fitness Interaction Awards One Show – Bronze Pencil – Interactive Advertising / Environmental / Experiential (Equinox The Pursuit)