Minerva Freire Art director + Illustrator | The Dots
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Minerva Freire

Art director + IllustratorLondon, United Kingdom
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Minerva Freire

Art director + IllustratorLondon, United Kingdom
About me
I'm a freelance Art Director, Illustrator, animator and visual communicator. I like to collaborate with others and to stay constantly inspired and curious in order to produce work I believe in. I enjoy working closely with clients and sharing with them the design process and meaning to achieve something effective, personal and unique. My work experience and education have equipped with the following tools: Pencil, paper, brush, Photoshop, Illustrator, InDesign, After Effect, Sketch, sense of humour and imagination.
Projects
  • Sisterhood
  • Art Director at FreedaWorking with the Art Team at Freeda to create unique and individual Illustrations of the TEDx London speakers. I had the honour of Illustrated a poem for TEDx magazine and designing a backdrop and digital assets for FREEDA interactive stand. The goal was to combine TEDx and FREEDA look and feel without losing our tone of voice and brand colours.
  • Snapchat DiscoverAt the MailOnline, we collaborated with Snapchat to launch Snapchat Discover.This involved the design, within very short deadlines, of daily creative animate layouts to encapsulate the latest news.
  • METRO.CO.UK GamesRe-design a famous game Flappy bird to Flappy Santa and Fallpy Bat, customizing the characters and scenarios with the 8 bites style. One of the big challenges was to make a old fashion game looks stylish and modern according to METRO.UK.COM
  • This is MoneyThe purpose of this project was to renew the identity of the This Is Money, a section of the Mail Online covering personal finance and financial news and comment, to introduce a cleaner, more personal style to the seemingly impersonal area of finance. Respecting the existing typography style and colour palette, the logo was redesigned to convey a warmer, more modern feel.
  • International women's dayIn collaboration with Lucky23 Studio and 1and1fashionandpizza to celebrate women's day! (Everyday)
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Projects credited in
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Work history
    E
    E
    Lead DesignerEdComs
    London, United KingdomFull Time
    Communications agency specialising in the education sector. Led a dedicated design team delivering end-to-end creative solutions in both digital and print formats for a variety of clients, including Premier League, Boots, and EDF Energy.
    Art DirectorFreeda
     - London, United KingdomFull Time
    The #1 media brand for entire generations of women. Inspire, represent and speak to them through unique content and experiences is what we care about the most. Our mission is to spread real women's stories to inspire positive change and impact society at large.
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Skills
  • Advertising
  • Art Direction
  • Design
  • After Effects
  • Illustrator
  • Photoshop
  • Lettering Design
  • Vector Art
  • Sketch 3
  • 3D
Education
    3D DesignDomestika.org
     - London, United Kingdom
    After Effect
    M
    M
    AFTER EFFECTS : COMPOSITING 2D AND 3D ANIMATIONMorley College
     - London, United Kingdom
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