A multidisciplinary Senior Creative with a background in copywriting.
Back in south London after spending 2.5 years in Amsterdam, working on elevated storytelling for adidas Global’s in-house digital creative agency, Studio A.
During the 12 years of my career, I've worked full-time and freelanced for international tech companies, agencies, publishing houses and directly with brands like Meta (formerly Facebook) US, Livity, TASCHEN and Nike London, to name a few.
Check out my portfolio: www.minettepaes.com or drop me an email at paesminette@gmail.com if you want to know more.
Work history
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Creative Lead | Senior Copywriteradidas
- Amsterdam, NetherlandsFull Time
Elevating storytelling across digital with focus on luxury Originals collections. Includes:
• Optimising content and user experience on ECOM and APP, and concepting and testing new features e.g. audio on product pages
• Co-creating global digital campaigns that direct the consumer to the product page through compelling, culturally relevant stories
• Working across Studio A's work streams to ensure alignment and consistency across digital touchpoints - Product Presentation, Lab A, Campaign, Membership
• Co-leading The Diversity Collective (funded by adidas) to give young people from underrepresented backgrounds access to opportunities within the creative industry.
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Concept ManagerAct.3 – Exclusive Partner of ADIDAS Group
- Berlin, GermanyFull Time
• Strategy, concept and brand communication at brand activation agency, act.3, official partner of adidas (primarily for the adidas Runners Global community)
• Includes strategy, concept, creative direction, project management, account management, video production and copywriting
• New business
• Activator for agency subsidiary, act Green which promotes sustainable living and working
• Agency branding
• Activator for agency subsidiary, act Green which promotes sustainable living and working
+ Show more
Skills
- Copywriting
- Editorial
- Brand Storytelling
- Brand Tone
- Concept
- Social Media
- Video Production
Education
Short courseCentral Saint Martins (UAL)
- London, United Kingdom
Creative Direction