Ming-E Yip

UI Designer

Sydney, Australia
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About me

Ming-E is a British graphic designer, with 6 years experience specialising in responsive web and interface design, brand development and art direction. With the knowledge and use of design thinking, Ming-E focuses on identifying problems, executing functional design solutions and concepting projects accordingly, with the client in mind and UX principles absorbed. She has a strong competence with site maps, wireframing, user experience, prototyping and presenting ideas to peers, directors or clients.

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  • Print Design
  • Design
  • Illustrator
  • Indesign
  • Photoshop
  • Digital Design
  • Digital Print Advertising
  • Problem Solving and Creativity
  • Digital Online Design
  • Email Campaign
  • Creative Design Processes
  • Efficient Work Flow
  • Interface Design
  • Web Interface Design
  • Product Design

Companies I’ve worked with

  • Karmarama


    • Marketing & PR
  • Zalando


    • Retail
  • G

    Glasses Direct - My Optique Group

    Work history


    Digital Designer


    Nov 2016 - Jun 2018
    • Berlin, Germany
    • Full Time
    • • Designed and led the creation of responsive campaign landing pages for Zalando’s e-commerce website live across 17 European countries. • Consulted, ideated and conceptualised visual concepts with a strategic approach, customer centric focus and applied business insights. • Liaised with art direction, creative copy and web development to execute projects from start to finish. From initial strategy to final deliveries. • Creator of custom designs for external Zalando products and ensured Zalando’s profile maintained. In-depth knowledge of user journey, responsive design, creation of UI elements and downloadable digital lookbook. • Created and developed digital innovations to enhance Zalando’s online presence and the future of e-commerce, in collaboration with UX/UI designers. • Presented prototypes and communicated idea goals to peers, creative directors and stakeholders with strong communication and clear visual concepts. • Design expert across campaign channels such as social media and online banners, establishing visual language and being creative owner from content acquisition to final product. • Executed deliveries for web developers; exported design specs (HTML/Zeplin/Jira), icon SVGs, created transition briefs and animation examples via Principle Prototype software and communicated goals to ensure strong outcomes. • Using initiative to find solutions for a more streamlined design work process.


    Digital Designer


    Aug 2015 - Aug 2016
    • London, United Kingdom
    • Full Time
    • Member of E-CRM and Digital team producing responsive online advertorial content. • Working closely with UX design, web developers, project and account teams to create responsive advertorial content for clients such as Honda, BT and British Army. • Responsible for creating visually exciting email campaigns that are consistent with brand experience. • Using data to help inform innovative, cutting-edge and effective designs. • Managing various teams of freelancers. • Providing technical input into projects and identifying issues to members of the creative team. • Designing from early concepts through to sketching and prototyping to deliver detailed design. • Great understanding of interaction design principles and liaising closely with UX design. • Comfortable with a range of approaches from sketching, through to crafting high fidelity. • Rationalising and presenting design decisions to stakeholders and peers. • Understanding of wire-framing templates. • Expert working knowledge of creative applications (Adobe Creative Suite, etc.). • The ability to manage multiple projects swiftly. • Passionate about delivering excellent work.


    Graphic and Web Designer

    Glasses Direct - My Optique Group

    Aug 2014 - Aug 2015
    • London, United Kingdom
    • Full Time
    • In-house designer for e-commerce eyewear retailer Glasses Direct. • Responsible for all marketing campaign designs for multi channels across web, mobile/tablet, social media, responsive email and print. • Designing and managing all print promotions and direct mail, liaising with external printers and mailing house for production booking and deadlines. • Creating new website content updating desktop, mobile and tablet. Competent in CMS and basic HTML. • Supporting the programmatic manager and social media executive with animated banners and advertorial assets for affiliate marketing. • Lead art director and photographer shooting product for weekly campaigns in in-house studio, with completion of retouch and full production process. • Inputting UX improvements for the e-commerce site regarding navigation and usability - liaising closely with the web development team. • High levels of proficiency in Creative Suite - Photoshop, InDesign, Illustrator and Dreamweaver skills. • Creating high quality pixel-perfect designs abiding brand guidelines and brand development. • Keeping up to date and being commercially aware of new design and artwork trends in retail/fashion/e-commerce.



    (BA hons) Graphic Design

    Sheffield Hallam Univer

    Sep 2008 - Jun 2012
    • Sheffield, United Kingdom
    • 2:1 Year one: BA Hons Photography Year two: Graphic Design Year three: Graphic Design - specialism Motion Design Year four: Graphic Design - specialism Branding