Ming-E is a British graphic designer, with 6 years experience specialising in responsive web and interface design, brand development and art direction.
With the knowledge and use of design thinking, Ming-E focuses on identifying problems, executing functional design solutions and concepting projects accordingly, with the client in mind and UX principles absorbed. She has a strong competence with site maps, wireframing, user experience, prototyping and presenting ideas to peers, directors or clients.
Work history
Digital DesignerZalando
- Berlin, GermanyFull Time
• Designed and led the creation of responsive campaign landing pages for Zalando’s e-commerce website live across 17 European countries.
• Consulted, ideated and conceptualised visual concepts with a strategic approach, customer centric focus and applied business insights.
• Liaised with art direction, creative copy and web development to execute projects from start to finish. From initial strategy to final deliveries.
• Creator of custom designs for external Zalando products and ensured Zalando’s profile maintained. In-depth knowledge of user journey, responsive design, creation of UI elements and downloadable digital lookbook.
• Created and developed digital innovations to enhance Zalando’s online presence and the future of e-commerce, in collaboration with UX/UI designers.
• Presented prototypes and communicated idea goals to peers, creative directors and stakeholders with strong communication and clear visual concepts.
• Design expert across campaign channels such as social media and online banners, establishing visual language and being creative owner from content acquisition to final product.
• Executed deliveries for web developers; exported design specs (HTML/Zeplin/Jira), icon SVGs, created transition briefs and animation examples via Principle Prototype software and communicated goals to ensure strong outcomes.
• Using initiative to find solutions for a more streamlined design work process.
Digital DesignerKarmarama
- London, United KingdomFull Time
Member of E-CRM and Digital team producing responsive online advertorial content.
• Working closely with UX design, web developers, project and account teams to create responsive advertorial content for clients such as Honda, BT and British Army.
• Responsible for creating visually exciting email campaigns that are consistent with brand experience.
• Using data to help inform innovative, cutting-edge and effective designs.
• Managing various teams of freelancers.
• Providing technical input into projects and identifying issues to members of the creative team.
• Designing from early concepts through to sketching and prototyping to deliver detailed design.
• Great understanding of interaction design principles and liaising closely with UX design.
• Comfortable with a range of approaches from sketching, through to crafting high fidelity.
• Rationalising and presenting design decisions to stakeholders and peers.
• Understanding of wire-framing templates.
• Expert working knowledge of creative applications (Adobe Creative Suite, etc.).
• The ability to manage multiple projects swiftly.
• Passionate about delivering excellent work.
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Skills
- Print Design
- Design
- Illustrator
- Indesign
- Photoshop
- Digital Design
- Digital Print Advertising
- Problem Solving and Creativity
- Digital Online Design
- Email Campaign
- Creative Design Processes
- Efficient Work Flow
- Interface Design
- Web Interface Design
- Product Design
Education
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(BA hons) Graphic DesignSheffield Hallam Univer
- Sheffield, United Kingdom
2:1
Year one: BA Hons Photography
Year two: Graphic Design
Year three: Graphic Design - specialism Motion Design
Year four: Graphic Design - specialism Branding