Minty Nicholson

Marketing Assistant

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  • LocationLondon, United Kingdom

About me

 

Marketing Assistant in the book publishing industry, working on a wide range of literary and commercial fiction and non-fiction titles.

Skills

 

  • Advertising
  • Copywriting
  • Print
  • Design
  • Creative
  • Analytics
  • Newsletter Management
  • Partnership Management
  • Marketing Advertising Campaigns

Work history

Currently

Marketing Assistant

Penguin Random House

Jan 2013
  • Key responsibilities include: Planning and implementing marketing campaigns – including management, forecasting and reporting of budgets, audio and visual content creation, advertising, seeding and social media integration Analytics expert – analysing online activity and content including newsletters, setting and managing KPIs, SEO for websites, identifying key factors for growth, retention and subscriber lapses Managing book proof and sampler design and production – liaising with marketing, editorial and production departments as well as printers, attending production meetings and managing proof production schedule Briefing and maintaining websites – including managing website relaunches Analysing campaign effectiveness – using statistics, market knowledge, digital tools and sales results?? to idenify learnings for future campaigns Writing copy and designing advertising creative, proofs, POS, catalogues and sales slides Co-ordinating promotions with online communities such as the Reading Agency, Goodreads, Historytellers – including pitching, producing publisher content and creative programmes Managing NetGalley account – converting, uploading and managing titles on system, produce a division-wide bi-weekly report Liaising with trade press and booksellers – creating bi-annual catalogues, Amazon asset production and circulating monthly submissions Organising and minuting divisional meetings – including creating presentations for a division-wide monthly launch meeting Manage work experience placements

2013

Marketing Temp

Penguin Random House

Sep 2013 - Dec 2013
  • Working on a group-wide video project Providing general assitance to the marketing department

2012

Marketing & Publicity Intern

Canongate

May 2012 - Jul 2012
  • Assisting both Marketing and Publicity departments with campaigns and events.

Education

2012

English Literature

Newcastle University

Aug 2009 - Jun 2012