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Do you really want to delete project It Sounds Like My Gran's Teeth Fizzing In A Glass!?
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I started working in advertising over twenty years ago. I’ve worked in some of the UK’s leading and most successful creative agencies. On some of the world’s leading brands. I’ve conceptualised and created advertising in every media imaginable from Digital to Television, Direct Mail, Radio, Events, Promotions to Experiential and more. I’m a rare breed: having substantial knowledge of integrating multiple media executions under one ‘big idea’ and big insight. Backed up by real world experience. Having decided against the offer of building an agency in Singapore in the late 90s, I stayed in the UK and over the years worked on a vast range of brands across multiple market sectors. From Nintendo, Coca- Cola, Halifax, Vauxhall cars, Bandai, English Heritage, Smirnoff, The AA, Vodafone, SKY TV and eBay. Creating, writing and creatively directing fully integrated marketing campaigns across all market sectors and launching new brands to market. In 2007 I joined Golley Slater as Creative Director, running the London and Cambridge departments. My ability to build rapport with potential clients and get the best from teams saw me promoted to Executive Creative Director of the London office and beyond within 3 months; overseeing projects from 11 Golley Group offices and multiple creative departments throughout the UK. Before joining Golley Slater I worked with a number of London’s top creative agencies including Tequila, the RSCG network and Delaney Lund Knox Warren. I took a break in 2006 to create the strategy and creatively oversee the launch of a new mobile youth product, which was later sold overseas. In 2012 I created Good Vibrations Agency, my freelance entity. Good Vibrations Agency helps small to medium businesses activate in a digital environment. I action various projects and tactics for clients including strategy, digital, websites, social media, packaging, training, consultancy, SEO and PPC. I'm a creative mentor to the advertising charity The Ideas Foundation and I'm on The Board Of Governors and Steering Committee for the Government-backed Ideas College Digital Media Alternative Provision Free School. My role is to ensure the curriculum is relevant to the commercial and creative realities of today's marketing industry. I am also a marketing mentor for Wayra UK, advising entrepreneurial startups on marketing their business and products. I’ve seen many changes in advertising and I've seen new medias emerge and evolve. I’ve been a part of utilising these medias to get customers to notice brands and purchase. I play guitar and have a keen interest in film and music. I'm inspired by seeing the creativity in even the smallest things.Locked Pro Plan feature
Good Vibrations Agency is my freelance entity. I help small to medium size businesses activate in a digital environment. I action various projects and tactics for clients including strategy, digital, websites, social media, product launches, packaging, training, consultancy, SEO and PPC. I work with a number of brands including Kent County Council. I helped to launch i-box (electronics brand) including helping to write the launch document to get funding from the parent brand’s board. I mentor a number of growing brands on strategy and creative to help them reach their objectives. I also run creative marketing workshops for individuals and businesses and wrote a number of ebooks on digital marketing that are purchased by businesses.
I worked with this business to review their costing structure and website. I worked across their client base creating ideas and creatively directing campaigns. I headed up a Social Media pitch for a significant piece of business. We won the pitch.
I joined the business with a brief to add a creative ‘edge’ to every part of the company. I won in business from the off, mentored the agency on ‘big idea’ creativity and media integration. I created and implemented creative systems that increased efficiency and income. I worked independently and directly with the Managing Director on New Business - getting buy-in from potential clients. I wrote the business’s new strategic credentials and created an elevator sell. I created a future-view document for the business to enable them to achieve their strategic creative 5-year goals. Client facing, I oversaw the creative department’s ideas across the client base. I mentored teams and the creative department on creativity and creativity for profit. Pitch wins include: •Canterbury Christ Church University. Full integrated account won. £800,000pa approx •DFS Summer Digital Campaign (DFS Marketing manager is a personal contact) £12,000 •Kent County Council ‘Ditch the Distraction’ Integrated Youth Campaign £50,000
I joined as Digital Creative Director and lead the creative integration of the business’s eleven UK offices. Introduced and implemented efficient creative systems within the business that increased profit. Delivered ROI for clients and income for the business. Client Facing. Instrumental in winning in excess of 2.5million of business within 3 months of taking the role. Appeared in industry press in the UK and abroad. Raised the agency’s profile and won pitches. Ran the London and Cambridge teams and worked with the company’s teams across eleven offices across the UK. Board Director and responsible for clients buying into the creative department. Won business in chemistry meetings that manifested in the prospect not pitching the work but awarding us the account without a pitch.
As a Creative Group Head I oversaw creative teams. I heading up eBay, Halifax, Tena and the AA accounts. Working across digital, direct mail and press and poster. I ran creative teams and was teamed, at his request, with the Creative Director on numerous projects. My digital work for the Halifax Student account was their most successful campaign to date. It resulted in more work from Halifax. I created the idea, wrote and jointly art directed the pitch for Vauxhall Retail Account. We won the pitch which was reportedly worth £26 Million.
A 3 year BA (Hons) Degree in Art and Design, I specialised in advertising. A fantastic time in my life getting a feel for the advertising world.