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Mip Phillips

Creative Director | Executive Creative Director.

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  • LevelSenior
  • LocationSevenoaks, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsCreative Director - Freelance Creative

Projects

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About me

BIG THINKING FOR SMALL BUSINESS A Big Idea Digital media campaign delivers a blockbuster feel video advert about your business plus strategic and objective led high impact elements that drive action from your prospects much more than standard marketing or standard digital marketing The Big Idea puts you above your competitors A Big Idea campaign engages with prospects on multiple levels and creates huge stand out for your business - driving attention, because at its core there is a Big Idea. A Big Idea is an overarching approach that creates a thematic treatment that works in an engaging way across every type of media and conveys in a few seconds what your proposition is all about. My Big Idea Digital media campaigns deliver a blockbuster movie and other high impact elements for an affordable budget. This type campaign engages much better with prospects and at higher level, giving you stand out in your sector. Having devoted over twenty five years working in top London ad agencies I’ve been helping large corporates with their Big Idea campaigns to drive brand awareness, increase sales and launch new product offerings. For English Heritage I created The Big Idea drive to deliver awareness of their huge battle reenactments to drive sales For Vauxhall Cars I created The Big Idea For their retail account to tie in with the Olympics to drive people to the dealerships For Volvic I created The Big Idea to launch Volvic Touch of Fruit to drive awareness of the new product For Guinness I created The Big Idea to launch Guinness Draft In Bottles to the trade market to drive sales For Canterbury Christchurch University I created The Big Idea to help deliver enrolment choice of over 17,000 students With my creative mind and years of experience my campaigns as you can probably imagine came with a hefty price tag. Big ideas and big campaigns require big budgets. Until Now... I have become aware of this unfair advantage because it serves to create a big divide between large organisations and smaller enterprises and sole traders. Often smaller operations have exciting ways of delivering fresh offerings yet they don’t have a voice that can shout loud enough across today’s competitive online platforms. I knew that with my creative capability, my extensive big agency experience and ‘know how’ I could deliver a high impact campaign that you would normally only get from a top London agency and I could create that Big Idea for a price that is completely affordable. So I left the world of big bucks, the London price tags and the global clients and now create Big Idea campaigns for smaller clients with smaller budgets. I like the idea that I can help to create more of a level playing field where it’s possible to rise above the giants and Goliaths in this world and really stand out and make your message heard. You may be a small business or a sole trader operating in a crowded marketplace who wants to up your game online and think big. Perhaps you want to: Generate a flow of new enquiries Increase sales through digital media Build brand awareness and enhance your reputation Become remembered for what you do Demonstrate that you are thriving in these uncertain times Boost the morale of your new business generation people Drive people to your website My Big Ideas deliver this. Next steps Get in touch by phone or email mip.phillips@me.com and we can arrange to have an initial chat Telephone +44 (0) 7515 446 490

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Skills

  • Creative Direction
  • Digital Expertise
  • Advanced Copywriting
  • Client Pitches
  • Front End Team Lead
  • Client Acquisition
  • Commercial Acumen

Education

1991

Sep 1988 - Jun 1991
  • London, UK
  • A 3 year BA (Hons) Degree in Art and Design, I specialised in advertising. A fantastic time in my life getting a feel for the advertising world.