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Launch a redesigned website and online retail platform Manage online content and work closely with IT to ensure website optimization Liaise daily with existing and perspective worldwide retail partners Supervise photo shoots for social media platforms and website Organize special events and promotions to increase brand recognition Maintain and monitor all social media feeds
Pitch portfolio brands to all major fashion and lifestyle publications Create press releases and newsletters Monitor brand coverage on a daily basis and update corporate database Provide support at various photo shoots and other events Work on special projects with bloggers and journalist
Managed all aspects of three advertising campaigns Hired, supervised and trained a sales force team of 30 employees Analyzed sales figures and forecasted future sales volumes Researched markets and planned both advertising and PR campaigns Developed and managed a customer loyalty program
Worked closely with the PR, Brand and Merchandising managers to carry out the company’s vision Managed a team of two Visual Merchandising Assistants Took part in the hiring process of staff members in three point of sales locations Trained all staff members, including Store Manager, Cashiers and VM Assistants Prepared and presented to upper management the visual campaign of the company
Managed a countrywide retail distribution network of 20+ stores - two flagship and 18 corner shops Monitored market trends and identified potential growth opportunities Hired, trained and supervised in-store staff Placed regular purchase orders under the supervision of the General Manager Ensured the integrity of the corporate brand at national level after completing a week long training course in the European Headquarters’ offices in London, UK