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Award-winning digital professional with 10+ years' experience in website management, content production and copywriting. I am passionate about delivering exciting content to consumers while keeping ahead of the curve, implementing SEO and data analysis to increase audience growth. Professionally trained in Adobe AEM/CQ5 with extensive experience in CMS management for a large user group, alongside 6+ years' experience in Adobe Suite asset creation, features writing, digital marketing and strategy, managing social channels and working in Agile/Sprints.Locked Pro Plan feature
Manages Penguin.co.uk and the CMS, designs and builds website content, creates templates and trains the wider team, leads on website developments and liaises with stakeholders on key updates. Other responsibilities include developing within the CMS environment (UI, UX, navigation, user journeys, determining need states and Analytics), designing bespoke pages (eg: #ByBook summer landing page, nominated in 2016 Future Book Awards), creating user manuals and supporting documentation, creating web-optimised assets and imagery for the website, exploring on-trend content formats and implementing these onto our platform and running weekly Sprints for the digital team / Agile. Key achievements: - Introduced a new, streamlined sub-navigation across all pages and global menu on Penguin.co.uk, increasing clickthroughs and reducing Exit Links - Built a bespoke newsletter sign-up at the top of Penguin.co.uk, increasing newsletter subscriber list by 854% in a week