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Award-winning digital professional with 10+ years experience in website management, multi-platform content production and copywriting. I am passionate about delivering exciting digital content to consumers while keeping ahead of the curve. Professionally trained in Adobe AEM/CQ5 with extensive knowledge of content management systems and website development, digital marketing and strategy, features writing and copywriting, editing/proofing copy for print/digital/social, image editing and asset creation assets (Adobe Suite), managing social platforms and channels and working Agile / Sprints.Locked Pro Plan feature
Manages Penguin.co.uk and the CMS, designs and builds website content, creates templates and trains the wider team, leads on website developments and liaises with stakeholders on key updates. Other responsibilities include developing within the CMS environment (UI, UX, navigation, user journeys, determining need states and Analytics), designing bespoke pages (eg: #ByBook summer landing page, nominated in 2016 Future Book Awards), creating user manuals and supporting documentation, creating web-optimised assets and imagery for the website, exploring on-trend content formats and implementing these onto our platform and running weekly Sprints for the digital team / Agile. Key achievements: - Introduced a new, streamlined sub-navigation across all pages and global menu on Penguin.co.uk, increasing clickthroughs and reducing Exit Links - Built a bespoke newsletter sign-up at the top of Penguin.co.uk, increasing newsletter subscriber list by 854% in a week