I’m Miranda Fung, a brand enthusiast currently based in London.
I've worked for global corporations and start-ups, bridging the gap between business needs and creative delivery with emphasis on technological innovation. I have lead and contributed to teams across a diverse range of disciplines, including social media technology, retail design, experiential marketing, community and brand management, thought leadership initiatives, culture and people building, and global leadership strategy.
I believe that innovation lives where human-centered design and creative empowerment converge, and I thrive in environments where operating without fear of failure is encouraged.
These days, I’m passionate about spatial and experiential design, creative empowerment, emerging technologies, ethical fashion, and how we can work towards a circular economy by way of corporate social responsibility.
My momentum comes from projects that give me energy and the humans I learn from.
When I’m not creating (and global pandemic season aside), you can find me at a farmers market, inhaling a bowl of noodles, taking a road trip, in the yoga studio, and/or showing off photos of my niece and nephew (no really, they’re especially cute).
Projects
- Design Week Portland: Placemaking for a Sustainable FutureAs part of our local brand engagement, I orchestrated a panel discussion around the future of placemaking and how we plan the way we build communities with intention. This included recruiting and engaging local community leaders, organizing content strategy and topics/questions, overseeing all event management aspects (video, lighting, logistics, communications, invites), and overall, leading the project with purpose and vision.
Work history
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Consumer Strategy and InsightsEYELEVEL
- Portland, United StatesFull Time
-Member of the Global Leadership Team; advised and participated in growth strategy development, global direction, values creation, and company culture planning
-Aggregated and distilled retail experience design trend reporting and education material communications to support business development decisions, client value-add deliverables including retail experiences, and internal information sharing
-Produced and monetized retail “safaris” in major key cities around the world including London, Tokyo, Chicago, New York, San Francisco, Portland, etc. to highlight latest global and regional innovation.
-Researched and advised on latest innovation practices, sustainability initiatives, and kickstart internal programs and change management
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Global Brand MarketingEYELEVEL
- Portland, United StatesFull Time
-Founded the global brand marketing team as a segment of the design and innovation department
-Initiated and led company-wide rebrand that involved 13 offices around the world, rearticulated vision, mission and values, redesigned website, overhauled marketing materials, produced global intranet and information-sharing systems
-Produced and directed content for multiple panel discussions for internal, client-facing, and external education and inspiration
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Skills
- Design Management
- Creative Production
- Experience Design
- Brand Positioning
- Events Production
- Consumer Behaviour
- Trend Forecasting
- Retail Design
- Production Management
- Marketing Management
Education
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Bachelor of ScienceHawaii Pacific University
Honolulu, United States
Advertising and Public Relations, minor in Marketing