About me
I’m a content specialist, skilled in writing, content marketing, storytelling, thought leadership, strategic marketing management, digital and social, PR and Press, live and recorded events and customer experience. Industry experience includes retail, sustainability, SaaS and utilities.
Work history
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Content Marketing ManagerCatapult.com
London, United KingdomFull Time
Sadly I was made redundant from this role due to impact of Covid-19 on business.
However, whilst there I was responsible for creating and writing content, forming processes around content including the content calendar, PR, market analysis and presentations.
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Senior Business Content Marketing ExecEDF
- The City of Brighton and Hove, UKFull Time
Sales & Marketing B2B
Energy Solutions.
• Writing engaging and informative ‘always on’ content for all channels including:
edfenergy.com/energysolutions and edfenergy.com/large-business/talk-power
• Creating thought leadership and regular content for our business audiences via our Talk
Power programme of live events, white papers, podcasts, digital (website/blogs), social
medial, AR, video and print.
• Managing stakeholder relationships and aligning them with our content strategy.
• Working closely with the sales and corporate external comms teams to make sure
content strategy tells our story and aligns with sales pipeline and wider business strategy.
• Growing and utilising our influencers and partners to promote our messages to their
followers.
• Managing our PR agency to amplify our stories and successes, growing engagement
and readership stats.
• Managing relationship and content for external press
• Managing our content calendar for our different channels.
Highlights: Achieving a ‘high performer’ score at 2018-19 Annual Review for developing thought
leadership content campaign around energy as a service and the circular economy, our most
successful to date (and winner of a silver Stevie, bronze BOC and bronze CMA award) with
proven ROI through lead gen and conversion. I also recently gave a talk at our PR agency on the
power of thought leadership in B2B marketing.
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Skills
- Content
- Content Marketing
- Copywriting
- B2B
- Thought Leadership
- Events
- Content Copywriting
- Content Creation
- Digital Copywriting
- SEO
Education
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Professional Certificate in Content MarketingThe Content Marketing Institute
- The City of Brighton and Hove, UK
CMI university certificate in content marketing, remote learning.
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Professional Certificate in MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
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Awards
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Silver StevieStevie
For content campaign on energy and the circular economy.B
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Crystal Award for B2B commsBrilliance in Marketing (BOC)
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