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Do you really want to delete project Samples of work in branding, copywriting and marketing?
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I am very focused, disciplined and curious professional, with more than 10 years of experience in fashion and beauty markets. My work combines research, planning and cultural aspects in order to create relevant brand identities. Throughout my career, I observed that the biggest challenge for most brands is to define and communicate efficiently their own identities, what led me to research a branding strategy based on Jung's archetypes. I started to implement it in my consulting company, working with some major Brazilian fashion brands. In my MA dissertation, at London College of Fashion, I deepened the subject analysis and tailored the concept of archetype branding to the luxury fashion market. I believe that consistency, honesty and passion build unique brands
Working with the marketing manager, I planned and implemented online marketing campaigns for different social media channels and produced content for newsletters and websites (CFE and FIA London).
Developed the brand persona and social media content plan
I was responsible for developing the brand identity across different social media channels, generating awareness and engagement
Social Media Content Manager for 8 L'oréal brands: Lancôme, Kiehls, Redken, Roger & Gallet, SkinCeuticals, Inneov, Matrix and Essie
• As a consultant, I developed a method of branding strategy based on the study of cultural archetypes; • Liaised with marketing, fashion design and ecommerce departments to ensure fully developed positioning and digital strategies; • Edited and wrote branded content for blogs and social media channels; • Presented trends forecasting, selling techniques and personal image workshops to sales teams in order to improve their skills and service; • Edited and wrote content about fashion marketing, business strategy and forecasting to the Modalogia’s blog, using BlogSpot and WordPress.
As teacher and lecturer of subjects such as Contemporary Fashion, Fashion Research, Fashion and Consumption, Fashion Communication, and Fashion History in some of the most recognized Brazilian institutions, I had the chance to develop my research, presentation and speech skills, and discovered great pleasure in orientate future professionals.
• Along 4 partners, I created and developed the innovative concept of the blog, aimed to provide specialised fashion content; • Edited and wrote daily posts about fashion history, trends and market; • In collaboration with the TV channel GNT, the team covered 3 fashion weeks, in Rio de Janeiro and São Paulo, reporting for GNT Fashion show and for the online channel.