Mirela de Lacerda
Available

Mirela de Lacerda

Enterprise consultant at LCF/Archetypal branding strategistLondon, United Kingdom
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Filip Gesse
Sofia Lopez de Romana
isabel Liu
Mirela de Lacerda
Available

Mirela de Lacerda

Enterprise consultant at LCF/Archetypal branding strategistLondon, United Kingdom
About me
With 20 years’ experience in the fashion and beauty industries, my work combines research, strategy and cultural aspects in order to create strong brand stories. A background as a fashion journalist and lecturer, allowed me to understand the market challenges from different perspectives, which motivated the creation of my first consulting business, Modalogia. Working with major fashion companies, I realised that a lack of clear identity was the main obstacle in their growth, leading to the research of Jung's archetypes as a branding strategy. During my MA course at London College of Fashion, the concept was further explored on case studies about British brands. After identifying a market gap, I created Project M London, an emotional branding consultancy aimed at startups and middle-size businesses, tailored to find the motivation behind the brand, create its meaning and develop a mindset. The services also include workshops, training and mentoring sessions. I believe that consistency, honesty and passion build unique brands
Work history
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    Enterprise ConsultantLondon College of Fashion, UAL
    London, United KingdomFull Time
    In January 2019 I started working at London College of Fashion as Hourly Paid Lecturer, mentoring students on their entrepreneurial journeys. In March 2020 I became a full-time Enterprise Consultant at the Graduate Futures Department, where besides coaching, I'm responsible for planning industry-led events and providing content to support students' business ideas and alumni startups.
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    FounderProject M London
    London, United KingdomFull Time
    Project M London is an emotional branding consultancy aimed at fashion and beauty companies. Applying the concept of archetypes, the work is tailored to develop meaningful brands, with engaging motivation and clear mindset, translated in strategic positioning, marketing & visual communication plans and mentoring sessions that tackle the business core. Some of my past and current clients include L'Oréal, Tateossian, SabryMarouf, Prim & Clover, Stasa Design, OMINISS and Hunter Collective
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Skills
  • Fashion
  • Digital Media
  • Marketing PR
  • Branding
  • Editing
  • Marketing Strategy
  • Communications
  • Creative Thinking
  • Buisness Mentoring
  • Lecturing
  • Brand Management
  • Business Coaching
  • Business Mentoring
  • Startup Development
  • Business Startups
  • Busines Strategy
  • Business Development
Education
    London College of Fashion, UAL logo
    London College of Fashion, UAL logo
    MA Fashion Entrepreneurship and InnovationLondon College of Fashion, UAL
     - London, United Kingdom
    The ethos that entrepreneurship serves as a catalyst for economic development underpins the philosophy of this specialist course. Strengthened by London College of Fashion’s unparalleled external and internal industry networks, MA Fashion Entrepreneurship aims to develop new fashion concepts through to commercialization. Addressing the need for the fashion entrepreneur who can identify market opportunities in the industry, this programme is firmly aligned to 21st century, global business with all the challenges and potential this brings. MA Fashion Entrepreneurship is a dynamic and interactive learning experience that is built through key collaborative relationships in education (such as IFM in Paris) and industry. Through a supported and structured programme that includes entrepreneurial practice, new business models and planning and management of creative enterprise, participants are encouraged to develop new thinking and innovative concepts