About me

Mirellalla Ltd is an experienced advertising creative specialised in luxury, fashion and automotive world. We cover strategy, social media, branding and production on a freelance or project base.

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Projects

• 29

  McLaren GT LaunchThe first film in McLaren’s ‘New Rules’ campaign, launching their revolutionary new GT. It begins the story of McLaren’s journey into more luxurious, fashionable territory, as it revolutionises the GT category with a lighter, leaner and more agile take on the traditional grand tourer. We created a new strategy, look and feel and tone of voice for the brand.
• 5

  McLaren 720s SpiderA launch film positioning the new convertible version of McLaren’s phenomenal 720S supercar as an urban luxury car, rather than just a racetrack toy for wealthy motoring enthusiasts.
• 3

  McLaren SpeedtailMcLaren launches their new iconic three seater car, the Speedtail, following the lay out of their legendary F1. This needs a special film. Something that celebrates the fusion of the artfully designed exterior with the scientific Thin-Ply Technology Carbon Fibre, which is a world’s first in automotive. To accentuate the symmetry of this new masterpiece we focused on the visual harmony of this design. Read more about the car on Wired. Under Piggy Lines’ creative direction we pitched and then cr
• 3

  BamfordxBentleyA beautiful collaboration between the most luxurious customisers; Bentley Mulliner and the Bamford Watch Department. This needed to be captured and was then featured in online magazines like Wallpaper, Designboom and Hypebeast.
• 3

  TriumphThe idea 1959 marked the beginning of a cultural explosion and the birth of a new attitude to live life to the full; an attitude that inspired a revolution in music, art, and culture, from rock ’n’ roll to Andy Warhol. This hard-won freedom of expression created the world we live in today and still shapes the culture that surrounds us. The original, iconic ’59 Triumph Bonneville encapsulated this spirit and passion for life, and inspired legions of riders, from movie stars to teenage café racers
• 1

  We are familyGeneration Y is a very quickly changing one. So I was asked to take portraits of generation Y starting a family, which will be discussed in a book by Trendwolves, Belgium.

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Projects credited in

• Bentley Motors: digital campaign strategyWorking closely with Bentley Motors to define insight driven digital strategy and CRM programmes ahead of the 2019 brand centenary by designed the campaign customer experience strategy including the channel, content, asset and data strategies. Worked closely with the client internal teams to shape the company approach to content, CRM and social, and defined the foundation to communications planning, editorial control and luxury audience segmentation for brand campaigns and for centenary commun

Work history

Creative / Art DirectorMediaMonks
Sep 2020Berlin, GermanyFull Time
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Art DirectorRogue Films/Carnage
Jul 2018London, United KingdomFreelance
Concepts, creative and art direction for brands like McLaren Speedtail, 720S Spider, Harley Davidson LiveWire, ...

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Skills

• Advertising
• TV
• Design
• Creative Direction
• Indesign
• Fashion Advertising
• Fashion
• Content
• Automotive Advertising
• Strategy Development

Education

S
S
AdvertisingSint-Lucas Ghent
Oct 2008 - May 2012Ghent, Belgium
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Audio Visual Artsde kunsthumaniora
Sep 2004 - Jun 2008Antwerp, Belgium

Awards

Best AutomotiveDMA
Bronze for a campaign done for Triumph - the spirit of '59 https://www.mirella-aponte.com/triumph
Creative Circle best use of illustration nominationCreative Circle

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