Mirna Aprilla
Available

Mirna Aprilla

Art Director & Information DesignerSingapore
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Mirna Aprilla
Available

Mirna Aprilla

Art Director & Information DesignerSingapore
About me
I am a multidisciplinary Art Director who specialises in design management, editorial design, content creation and data visualisation. I am passionate in creating effective design that attracts attention and drive responses. I have the track record of meeting the most demanding deadlines, and finding the most cost-effective creative solutions for all challenges. I have more than a decade of working experience in art direction in publishing, branding and creative industries. Previously I have collaborated with clients such as Nike, Bank Mandiri, CIMB Bank, Pacific Place mall, Regatta Apartment, Garuda Indonesia, Singapore Tourism Board, World Steel Association, Sennheiser, and more. I also co-founded Indonesia Creative Designers Conference in 2012, with Arem Duplessis, Design Director of The New York Times Magazine, as the speaker (currently he is the Creative Director at Apple). In 2015, I moved to Belgium to pursue a Master degree in Media & Information Design, where I graduated Cum Laude in 2016. Shortly after that, I landed a job in a communication agency in Brussels as the lead designer. In 2018, I moved to Singapore for a position in Forbes Asia as the Art Director, where I am in charge for the creative direction of the brand's content visualisation on print, online, events and social media.
Projects
  • 50 years anniversary
    50 years anniversaryA crafted brochure with an unique design in an unique format, for an unique story; the World Steel Association's 50 years anniversary. The brochure is divided by tabs system, to mark each chapters in a narrative way. It starts with historical images from the birth of the association, to the visualization of their 50 years data of achievements in steel industry, and the future. The cover features holographic foil and spot UV finishing, that gives the publication an elegant and sophisticated cut
  • Council of the EU guide
    Council of the EU guideA collaboration with Weber Shandwick for the creation of their e-guide titled "Bulgarian Presidency of the Council of the EU" on digital platform. Impactful cover, detailed images, clean layout and well-balanced typography give to this e-guide a very fine look and feel. Scope of work: Content layout Image retouching Proofreading
  • Logo design
    Logo designVahana is an ethical brand that provides a selection of care products and equipment for horses and riders. The logo is a visual representation of the horse and human relationships. Scope of work: Logo design Concept development Stationery Packaging
  • Rebranding identity
    Rebranding identityAn established accountancy firm in France was looking for a rebranding for their name and logo. We created the brand name, Adalta, a name with rhythmic, dynamic sounding, derived from Latin words of “ad” (“objective” or “tend towards”) and “alta” (“high”), giving a sense of ambition, establishment and purpose. The logo features a typography based design, with a solid and unique layout created to resonate high professionalism and reliability. To give a dynamic finishing and to balance the custom-
  • Direct mail campaign
    Direct mail campaignDesign structure for the direct mail campaign for Sennheiser, for their TourGuide promotion. The campaign consists of three marketing tools; a printed leaflet, a personalized letter and an e-mail. This dynamic campaign is set up in two waves. Firstly, a double-folded A4 leaflet is mailed along with a personalized letter to highly qualified prospects, and secondly, an e-mail with a link to the promotion is sent to each selected contact. Scope of work: Content design Icon creation Web mail desig
  • Brand manual
    Brand manualFirstStop is a network that offers a wide range of automotive services, such as high performance car care and a complete tyres specialist in Europe. It is a subsidiary of Bridgestone company. The rebranding project of FirstStop in 2016, has a goal of moving the company to a more customer-centric model, necessitating a complete repositioning of the company.  The project includes a comprehensive corporate identity book, that merges the branding manual, customer experience and store identity. We al
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Work history
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    Art DirectorForbes Asia
    SingaporeFull Time
    I am an Art Director at Forbes Asia publication that covers Asia-Pacific region. I am in charge of leading visual and immersive storytelling experiences that are unique to Forbes brand. My role is to bring stories to life in the most visual and engaging ways possible; through print, digital, photo, video, data visualization, and other innovative formats. I develop and execute a cohesive design framework that delivers a distinctive Forbes experience across all existing and emerging platforms. In 2020, I redesigned Forbes Asia's print editions and the visuals for Asia's online contents in Forbes.com.
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    Senior DesignerDouble-id
    Brussels, BelgiumFull Time
    Double-id is an European communication agency located in Brussels. It aims to deliver impactful communication visuals for European associations and international companies. I am the lead designer for the creation of brand strategies, creative visualisation, until the production of the tangible end products.
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Skills
  • Creative Publishing
  • Art Directing
  • Print Design
  • Brand Communication
  • Adobe Create Suite
  • Creative Media
  • Data Visualisation
  • Editorial Publishing
  • Digital Media
  • Web Design
Education
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    Master of ArtsLuca School of Arts Brussels
     - Brussels, Belgium
    As a part of KU Leuven, one the best university in Europe—Luca School of Arts is the only university in Belgium that initiates the study of Media & Information Design. It is a specialisation that studies the multiplicity of media in a critical way, and to develop concept-driven solutions. I learned on how to acquire data through research, organizing diverse information and transforming them into an engaging data visualisation. For my master thesis, I created a data visualisation of the Spice Trade from its birth in 15th Century until the fallout in 17th Century. The visualisation shows the historical impact the Spice Trade has towards the launch of globalisation that we are still experiencing nowadays. I chose the theme because Spice Trade was the initiator that bridges Europe with my home country, Indonesia.
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    Bachelor of Arts (BA) Trisakti University
     - Indonesia
    Trisakti University is Indonesia’s largest private university that has achieved international recognition for its curriculum. I studied the foundation of art and design, on how to create compelling visual communication that deliver their message to the target market.