Mirna Aprilla is a multidisciplinary Indonesian Art Director based in Belgium. She specialises in design management, print design, digital media and data visualisation. She is passionate for creating effective design that attracts attention and drive responses. She has the track record of meeting the most demanding deadlines, and finding the most cost-effective creative solutions for all challenges. She has more than a decade of working experience in directing designers and collaborating with clients. Previously she has worked with clients such as Nike, Bank Mandiri, CIMB Bank, Pacific Place mall, Regatta Apartment, Garuda Indonesia, Singapore Tourism Board, World Steel Association, Sennheiser, and more. She also co-founded Indonesia Creative Designers Conference in 2012, with Arem Duplessis, Design Director of The New York Times Magazine as the speaker (Now Creative Director at Apple). In 2015, she noticed the emerging importance of Big Data in today's market, and the urging need of data visualiser. She decided to leave Indonesia and moved to Belgium to pursue a Master degree in Media & Information Design, where she graduated Cum Laude in 2016. Shortly after that, she landed a job in a communication agency in Brussels as a lead designer, where she is currently working now.
Double-id is an European communication agency located in Brussels. It aims to deliver impactful communication visuals for European associations and international companies. I am the lead designer for the creation of brand strategies, creative visualisation, until the production of the tangible end products.
Forbes Indonesia is a monthly business magazine, a licensee of Forbes Media in U.S. As an Art Director, I was responsible for creative direction on all artistic aspect. From magazine’s layout both in print and digital, brand communications, corporate identity, marketing materials, website development to video production. I created from scratch a brand-new magazine, including all the design templates and other elements that were true to the brand, yet interpreted the design and brought it forward in a local way, that was relevant to a high-level Indonesian business audience. Forbes Indonesia is now one of the most successful business magazines in Indonesia, fending off competition from several older and other entrenched titles in the market.
Scope is a custom publishing company specializing in the creation and production of customized publications, a part of DestinAsian Media Group. I performed the lead role that was responsible for the creation of conceptual ideas and activation of content, leading and driving the creative process from brief throughout delivery. My scope of work includes publishing design, digital media, directing photoshoots, post-production, overseeing print and digital production. I also liaised with clients, building and maintaining good relationships. The diverse list of clients ranged from renowned banks to retail companies, such as ABN Amro, Bank Mandiri, Citibank, CIMB Bank, HSBC and Regatta Apartment.
Femina is the first women’s magazine in Indonesia, and still taking the lead since published weekly in 1972. I worked together with a team of designers for the creation of magazine layout, graphics, and illustrations. This position requires knowledge in visual arts, latest trends on fashion, beauty and lifestyle. I managed to deliver a satisfying work results within tight deadlines every week.
As a part of KU Leuven, one the best university in Europe—Luca School of Arts is the only university in Belgium that initiates the study of Media & Information Design. It is a specialisation that studies the multiplicity of media in a critical way, and to develop concept-driven solutions. I learned on how to acquire data through research, organizing diverse information and transforming them into an engaging data visualisation. For my master thesis, I created a data visualisation of the Spice Trade from its birth in 15th Century until the fallout in 17th Century. The visualisation shows the historical impact the Spice Trade has towards the launch of globalisation that we are still experiencing nowadays. I chose the theme because Spice Trade was the initiator that bridges Europe with my home country, Indonesia.
Trisakti University is Indonesia’s largest private university that has achieved international recognition for its curriculum. I studied the foundation of art and design, on how to create compelling visual communication that deliver their message to the target market.